Which session is right for you?
If you're new to us, the free monthly update is a good place to start. Then book a masterclass on whatever you need help with next.
Monthly social media update
First Thursday of the month, 12–1pm
An hour on what's changed across the platforms, what's working right now and what you can safely ignore.
Live masterclass
One Tuesday a month in 2027, 1–2pm
A practical hour on one skill, from Meta ads to proving social media works, with time to ask Alison about your own channels.
Social Media Mania 2027
27 May 2027, Box, Piccadilly, London
A full day on hospitality social media, co-founded by Alison and Mark McCulloch MBE. Super early bird tickets are £199 + VAT until 31 December.
Partner workshops
Live and on demand
Alison also teaches for a number of marketing associations and other industry bodies. Each partner sets its own prices and takes the bookings.
Pay once, attend all 12 masterclasses
Booked one at a time, next year's masterclasses add up to £1,188 + VAT. The Season Ticket gets you every one of them for £495 + VAT, or £300 + VAT if you book by 18 December.
Upcoming social media workshops
All times are UK time. Book each session on its own page.
SOCIAL MEDIA MARKETING UPDATE – NOVEMBER 2026
Thursday, 5 November - 12-1pm (UK time) SOCIAL MEDIA MARKETING UPDATE - NOVEMBER 2026 As we enter the final stretch of 2026, social media platforms are moving fast with new features, shifting algorithms, and end-of-year trends already taking shape. This FREE 1-hour...
LINKEDIN ADVERTISING: CAMPAIGNS THAT CONVERT
Thursday, 19 November 2026 - 3-5pm (UK time) LINKEDIN ADVERTISING: CAMPAIGNS THAT CONVERT Want to run better LinkedIn Ads in 2026? In this 2-hour live, practical training workshop, social media strategist Alison Battisby will guide you through how to plan and...
SOCIAL MEDIA TRENDS FOR 2027
Thursday, 3 December 2026 – 12-1pm (UK time) SOCIAL MEDIA TRENDS FOR 2027 Social media doesn’t stand still, and neither can your strategy. With algorithms shifting, new formats emerging and user behaviour changing faster than ever, what worked this year won’t necessarily work next year.
YOUTUBE FOR BUSINESS: GROWING YOUR BRAND CHANNEL
Thursday, 3 December 2026 - 3-5pm (UK time) YOUTUBE FOR BUSINESS Want to grow your YouTube channel and reach more customers in 2026? With over 2.5 billion monthly users and a rise in AI-powered search and recommendation tools, there’s never been a better time to...
SOCIAL MEDIA MARKETING UPDATE – JANUARY 2027
Thursday 7 January 2027, 12-1pm (UK time) | FREE
New year, new features, new algorithm changes. Start 2027 with a clear picture of what’s happening in social media and where to focus first.
In this free one-hour live session, our founder Alison Battisby will take you through the changes that matter across the main platforms, what’s working right now and what you can safely ignore.
RESPONSIBLE AI FOR SOCIAL MEDIA
Tuesday, 12 January 2027 – 1-2pm (UK time) | £99 + VAT
AI can save you hours on captions, ideas and reporting, but it can also get facts wrong, flatten your brand voice and cause real problems if no one’s checking. We’ll share practical guidelines for using AI with confidence, including what to check, when to disclose it and how to keep a human in charge.
SOCIAL MEDIA MARKETING UPDATE – FEBRUARY 2027
Thursday 4 February 2027, 12-1pm (UK time) | FREE
January’s plans have met reality, and the platforms haven’t stood still. February is a good moment to check what’s changed and adjust before the year gets away from you. Join our founder Alison Battisby for a free one-hour live session on the updates that matter this month, what’s working right now and what you can safely ignore.
META ADS THAT CONVERT IN 2027
Tuesday 9 February 2027, 1-2pm (UK time) | £99 + VAT
Meta’s ad system now does most of the targeting for you, which means your creative is doing more of the work than ever. We’ll show you what’s working in 2027, from how much creative you really need to testing ideas quickly without blowing your budget.
SOCIAL MEDIA MARKETING UPDATE – MARCH 2027
Thursday 4 March 2027, 12-1pm (UK time) | FREE
March’s social media updates in one free hour: what’s changed, what’s working and how to use AI responsibly in your marketing. In this free one-hour live session, our founder Alison Battisby will take you through this month’s most important updates, what’s working right now and what you can safely ignore.
SOCIAL MEDIA FOR B2B: HOW TO MARKET BORING BRANDS
Tuesday 9 March 2027, 1-2pm (UK time) | £99 + VAT
Not every brand can be funny, and it doesn’t need to be. We’ll share how B2B, professional and more serious organisations are winning attention on social, with real examples and ideas you can adapt for your own brand.
SOCIAL MEDIA MARKETING UPDATE – APRIL 2027
Thursday 1 April 2027, 12-1pm (UK time) | FREE
It’s 1 April, but there are no pranks here. Just a clear, practical look at what’s changed in social media as the second quarter gets going. Join our founder Alison Battisby for a free one-hour live session on the updates that matter this month, what’s working right now and what you can safely ignore.
GETTING FOUND IN AI SEARCH: A MARKETER’S GUIDE TO GEO
Tuesday 13 April 2027, 1-2pm (UK time) | £99 + VAT
More people are asking ChatGPT, Gemini and Claude answers for recommendations, so it matters whether your brand shows up. We’ll explain how AI search finds and describes businesses, and the practical steps you can take across your website, blog and social channels to get found.
SOCIAL MEDIA MARKETING UPDATE – MAY 2027
Thursday 6 May 2027, 12-1pm (UK time) | FREE
Summer is closer than it feels. May is the month to get ahead on your warm-weather campaigns, and to check the platforms haven’t changed the rules while you were planning. This month we’ll take you through this month’s most important updates, what’s working right now and what you can safely ignore.
HOW TO USE TRENDS WITHOUT LOSING YOUR BRAND VOICE
Tuesday 11 May 2027, 1-2pm (UK time) | £99 + VAT
Trends can put your brand in front of thousands of new people, or make it look like it’s trying too hard. We’ll show you how to spot the right ones, make them sound like you and get them signed off before the moment has passed.
SOCIAL MEDIA MANIA 2027
Thursday, 27 May 2027 9.30am – 5.30pm | £199 + VAT (Super Early Bird Price)
Social Media Mania is back. The UK conference dedicated to hospitality social media and digital marketing returns on Thursday 27 May 2027. Co-founded by Mark McCulloch MBE and Alison Battisby, it’s the event hospitality marketers kept asking for: practical, commercially focused and free of fluff.
SOCIAL MEDIA MARKETING UPDATE – JUNE 2027
Thursday 3 June 2027, 12-1pm (UK time) | £FREE
We’re nearly halfway through 2027, which makes June a good time to take stock. What’s changed on the platforms since January, and is your plan still pointing in the right direction? Join our founder Alison Battisby for a free one-hour live session on the updates that matter this month, what’s working right now and what you can safely ignore.
REELS THAT GET WATCHED PAST THREE SECONDS
Tuesday 8 June 2027, 1-2pm (UK time) | £99 + VAT
Most viewers decide whether to keep watching almost instantly, so your opening matters more than anything else. We’ll break down the hooks, pacing and editing techniques that hold attention, with examples you can borrow for your next Reel.
SOCIAL MEDIA MARKETING UPDATE – JULY 2027
Thursday 1 July 2027, 12-1pm (UK time) | £FREE
The second half of the year starts here. With holidays coming up and smaller teams holding the fort, July is about knowing what matters and letting the rest go. In this free one-hour live session, our founder Alison Battisby will take you through this month’s most important updates, what’s working right now and what you can safely ignore.
LINKEDIN FOR LEADERS: BUILDING A PERSONAL BRAND THAT SELLS
Tuesday 6 July 2027, 1-2pm (UK time) | £99 + VAT
On LinkedIn, people buy from people, and a leader with a clear voice often reaches far more of the right people than the company page. We’ll show you how to build a personal brand that feels genuine, grows the right audience and opens doors to new business.
SOCIAL MEDIA MARKETING UPDATE – AUGUST 2027
Thursday 5 August 2027, 12-1pm (UK time) | £FREE
August is the quiet month, which makes it the best time to regroup. Use the breathing space to catch up on what’s changed and get ready for a busy autumn.
Join our founder Alison Battisby for a free one-hour live session on the updates that matter this month, what’s working right now and what you can safely ignore.
TURNING YOUR TEAM INTO YOUR BEST CONTENT
Tuesday 10 August 2027, 1-2pm (UK time) | £99 + VAT
Your team already knows the best stories about your business; they just need the confidence and a nudge to share them. We’ll cover how to get colleagues excited about social, what good employee content looks like and how to make it easy for people to take part.
SOCIAL MEDIA MARKETING UPDATE – SEPTEMBER 2027
Thursday 2 September 2027, 12-1pm (UK time) | £FREE
Summer’s over and the busiest stretch of the year is coming into view. September is when the best Q4 campaigns get planned, so it pays to know exactly where the platforms stand.
In this free one-hour live session, our founder Alison Battisby will take you through this month’s most important updates, what’s working right now and what you can safely ignore.
GETTING STARTED WITH TIKTOK SHOP
Tuesday 7 September 2027, 1-2pm (UK time) | £99 + VAT
TikTok Shop lets people discover and buy your products without ever leaving the app. We’ll walk you through setting up, choosing what to sell and creating content that turns scrollers into customers.
SOCIAL MEDIA MARKETING UPDATE – OCTOBER 2027
Thursday 7 October 2027, 12-1pm (UK time) | £FREE
October is the start of the busiest season in social media, and being prepared makes all the difference. If your festive plans aren’t finished yet, you’re in good company. Join our founder Alison Battisby for a free one-hour live session on the updates that matter this month, what’s working right now and what you can safely ignore.
WORKING WITH CREATORS: GETTING RESULTS ON A SMALL BUDGET
Tuesday 12 October 2027, 1-2pm (UK time) | £99 + VAT
Working with creators doesn’t need a celebrity budget, and smaller creators often bring more trust and better engagement. We’ll cover how to find the right people, what to pay (and when not to), how to brief them and how to tell whether it worked.
SOCIAL MEDIA MARKETING UPDATE – NOVEMBER 2027
Thursday 4 November 2027, 12-1pm (UK time) | £FREE
This is our final monthly update of 2027. With Black Friday and Christmas around the corner, we’ll focus on what will help you most in the weeks ahead, and take a look back at the changes that shaped the year. In this free one-hour live session, our founder Alison Battisby will take you through this month’s most important updates, what’s working right now and what you can safely ignore.
BATCH, REPURPOSE, REPEAT: A REALISTIC CONTENT SYSTEM
Tuesday 9 November 2027, 1-2pm (UK time) | £99 + VAT
Creating fresh content every day isn’t realistic for most teams, and it doesn’t need to be. We’ll share a simple system for batching, repurposing and reusing your best ideas, so every piece of content works harder for you.
PROVING SOCIAL MEDIA WORKS: MEASUREMENT & REPORTING
Tuesday 7 December 2027, 1-2pm (UK time) | £99 + VAT
If you’ve ever struggled to explain what social media is achieving, this session is for you. We’ll show you which numbers matter, which to ignore and how to build simple reports your boss or board will want to read.
Book one masterclass, or get the whole year
If you only need one topic, book that session. If you'd like to keep learning all year, the Season Ticket or Membership will cost you less per session.
- Pick only the topics you need
- Live with Alison, with time for your questions
- Each month's masterclass included
- An hour one-to-one with Alison every month
- Email support between calls
- Recordings and slides for 30 days
- The members' WhatsApp community
- All 12 live masterclasses in 2027
- Less than half the price of booking them one by one
- No one-to-one time with Alison
All prices exclude VAT unless stated.
Want a workshop just for your team?
Any of these topics can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it far easier to act on.
Topics teams ask for most
Star Pubs needed training that worked across an estate of around 2,400 pubs. We started with sessions on site, then built Star Social Collective, an on-demand platform we've refreshed every year since 2021.
“Avocado Social helped us to run online social media training sessions for our managed pub group. Alison and her team were absolutely brilliant from start to finish. The sessions were so informative, upbeat and engaging. I have no hesitation in recommending Avocado Social to anyone working in hospitality, retail or other industries that need to sharpen up their social media skills.”
What people say about our sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
I cannot recommend Alison as a speaker highly enough. I work across various B2B events servicing hospitality, food, drink, hotelier and design industries and always try to book Avocado Social to be part of every content agenda I curate. Alison is not just a lovely person to work with, but she really understand our shows, the sectors and what the audience find valuable from a presentation and tailors her advice accordingly.
The world of Social Media is changing so so fast! As a Marketing Agency - Marketing Foods - we oversee a number of client accounts - and let's be honest here, without the expert up-to-date knowledge and help from Alison and Richard at Avocado Social we would be at serious risk of lagging behind. They are experts at (food pun warning) sorting the wheat from the chaff and giving you the trends and insights you need and the inspiration & motivation to ensure your content is right on it. We can't recommend them highly enough.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
The DMI has collaborated with Avocado Social on various social media projects over the years. As a subject matter expert, Alison has ensured the team stays informed about the fast-paced, ever-evolving social media landscape, keeping courses relevant and up to date with the latest tactics, tools, and techniques. The content is presented in an engaging and accessible manner, benefiting students who work across the various social media platforms.
Alison is, without question, one of the most in-demand and consistently outstanding speakers we've ever had the pleasure of working with. Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why. Alison has an incredible ability to translate the fast-moving world of social media into practical, actionable insights that our audiences can implement immediately.
Planning a social media event?
Alison has given hundreds of talks over the last 15 years, at conferences, workshops and webinars. She's delivered training on behalf of the Digital Marketing Institute, the American Marketing Association, Montgomery Group and Enterprise Nation, amongst others.
If you need a social media expert to give your audience practical training and the latest updates on what's working, we'd love to hear about your event.
“Alison is, without question, one of the most in-demand and consistently outstanding speakers we've ever had the pleasure of working with. Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
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