SOCIAL MEDIA

TRAINING

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SOCIAL MEDIA TRAINING

We train in-house marketing teams, business founders running their own channels, and social media specialists looking to sharpen their skills, across every sector we work with: retail, hospitality, charities, membership bodies and beyond. Whoever’s doing the job, training is built around your business, not a fixed curriculum.

We run bespoke workshops, one-to-one coaching with Alison Battisby, and public sessions on everything from Meta advertising to AI tools for social media. Every session is built around your team, your platforms and what you’re actually trying to achieve.

Want this all year round rather than one-off? Our Membership includes 12 live training sessions a year plus ongoing coaching, for less than the price of a single bespoke workshop a month.

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OUR SOCIAL MEDIA TRAINING OPTIONS

BESPOKE SOCIAL MEDIA WORKSHOPS

Tailored team training, aligned with your brand goals.

We create hands-on workshops to help you and your team use social media more effectively and efficiently. Covering everything from organic content to paid campaigns and best-practice management processes, every workshop is fully customised to your objectives.

Delivered in-house, online, or at a venue of your choice
Half-day or full-day sessions
Ideal for teams of up to 10 people

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PUBLIC SOCIAL MEDIA WORKSHOPS

Stay up to date with the latest trends, tools, and techniques.

Join our regular public workshops, designed for marketing and social media managers who want practical insights and fresh ideas to boost their social performance.

Open sessions covering key topics across all platforms
Learn from industry experts and network with peers

UPCOMING WORKSHOPS

CONSULTANCY & MEMBERSHIP

Personalised training and strategic guidance.

Perfect for small business owners and marketing executives needing focused, practical support. Delivered by our founder, Alison Battisby, these 2-hour online sessions provide clear direction, creative ideas, and actionable next steps.

Includes:

Pre-session questionnaire to tailor the agenda
Strategic reviews, content brainstorming, platform prioritisation
Post-session coaching notes

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POPULAR TRAINING

PLATFORM & PAID SKILLS

Meta Advertising
LinkedIn Advertising
Social SEO / Social Search Optimisation
Instagram & LinkedIn Organic Growth
Trends, Tools & New Features
Short-Form Video Production

SOCIAL MEDIA & AI

AI and Social Media
AI Content Workflows &
Prompt Engineering
AI & Authenticity: Getting the
Balance Right
AI Risk

COMMERCE & COMMUNITY

TikTok Shop
Social Commerce &
Livestream Shopping
Building a community
Employee Advocacy
Personal Branding for
Founders & Leadership

STRATEGY & MEASUREMENT

Social Media Strategy
Analytics, Reporting &
Proving ROI
Crisis & Reputation
Management

TRAINING IN ACTION

Star Pubs & Bars needed to train publicans on social media across their entire estate of c.2,400 pubs, a brief that had to work at national scale, for a workforce that’s always changing as new managers come in. If you run multiple sites, venues or franchises, this is the model at its most scalable.

What We Did

We started with in-person training sessions delivered across the country, taking the programme directly to publicans on-site. From there, we built Star Social Collective – a branded, on-demand training platform giving every publican self-serve access to short video lessons covering everything from social media essentials and platform-specific guides through to strategy, content, measurement and seasonal campaign prep.

The platform was built in 2021, and we’ve refreshed and updated the content every year since, so publicans are always learning what’s current, not what was true when the course launched.

What’s Included

In-person delivery at launch, evolving into a self-serve platform for ongoing scale
A structured curriculum, reused across the whole estate rather than rebuilt per site
Annual content refreshes to keep training current as platforms change
A branded, always-on resource Star Pubs can point every new site or new hire to
A bespoke AI tool turning training into a practical, time-saving output, not just knowledge

avocado_social_star_pubs_project_results

1000+ Publicans Trained over our 5+ Year Partnership

WHAT OUR CLIENTS SAY

Rosie Akenhead's review of Avocado Social's Strategy service

Phoebe Dunn's review of Avocado Social's Strategy service

Lorna Bladen's review of Avocado Social's Strategy service

Shay Martin's review of Avocado Social's training service

Selma Avdic's review of Avocado Social's Strategy service

Patricis Quintero's review of Avocado Social's Strategy service

Keterina Albanese's review of Avocado Social's training service

TRAINING FAQs

What type of social media training do you offer?

We offer bespoke workshops for teams, public workshops for individuals, one-to-one consultancy sessions, and on-demand online courses. Whether you need tailored in-house training or flexible learning options, we’ve got a solution to fit your needs.

Can the training be customised to our industry and business goals?

Absolutely. All our bespoke workshops and consultancy sessions are fully tailored to your brand, industry, and objectives. We take time to understand your audience, challenges, and goals to ensure every session is relevant and actionable.

Do you cover organic and paid social media?

Yes, we provide comprehensive training across both organic social media strategies and paid advertising. From content planning and community management to campaign setup and optimisation, we help you get the most out of every platform.

Which social media platforms do you specialise in?

We offer training across all major platforms, including Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and YouTube. We’ll focus on the platforms that matter most to your business and audience.

Where does the training take place?

We can deliver workshops in-person at your office, at a venue of your choice, or online via Zoom. Our consultancy sessions are currently delivered online for maximum flexibility.

How many people can attend a workshop?

We recommend up to 10 people per social media workshop to ensure an interactive and engaging experience, however we can design training for any size group.

How much does social media training cost?

Pricing depends on the type and length of training.

Consultancy sessions start from £250 + VAT.
Bespoke workshops are priced based on duration, content and location.

Get in touch for a personalised quote based on your requirements.

Can training workshops be recorded?

Yes! We provide recordings of our online training and tailored coaching notes after consultancy sessions.

When will your on-demand courses be available?

We’re currently developing a range of online courses. You can join our waiting list to be the first to hear when they launch.

How do I book a training session?

Simply contact us to discuss your training needs, or check our upcoming public workshops. For consultancy sessions, we’ll arrange a time that suits you and send over a short briefing questionnaire to get started.

CONTACT US

OUR WORK

We are proud to have worked with a wide range of amazing businesses over the last decade. Explore some our more recent projects below.

Serious Pig Case Study — 

Serious Pig - Our Work

Quixant Case Study — 

Quixant - Our Work

Pizza Union Case Study — 

Pizza Union - Our Work

Skills for Care Case Study — 

Skills for Care - Our Work

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“It was great to get Avocado Social’s insight into the world of Instagram. The team has come away with great tips and a clear strategy of how we can use this platform to enhance our content.”

• Mona Lukha, Head of ITV Weather

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“Avocado Social has given our franchisees the tools to better identify social media advertising opportunities, but also made them understand the importance and power of social media marketing.”

• Andrea Stavrinidou, Wagamama International Franchisee Ltd.