Tuesday, 9 March 2027 – 1-2pm (UK time) | £99 + VAT
SOCIAL MEDIA FOR B2B: HOW TO MARKET “BORING” BRANDS
How B2B and more serious brands win attention on social media, with real examples and ideas you can adapt for your own.
Not every brand can be funny, and it doesn’t need to be. We’ll share how B2B, professional and more serious organisations are winning attention on social, with real examples and ideas you can adapt for your own brand.
What we’ll cover
- Why “boring” is rarely the real problem, and what usually is
- The content formats working for B2B, professional and more serious organisations right now
- How to find the stories in your expertise, your people and your customers
- Real examples from brands in unglamorous sectors, and why they work
- How to choose the right channels, so you’re not spreading yourself too thin
What you’ll leave with
- A shortlist of content ideas you can adapt for your own brand
- Examples to show your team what good looks like
- A way to explain to colleagues why social media is worth doing properly
Who it’s for
Marketers in B2B, professional services, the public sector, membership bodies and any organisation that’s been told its subject is “too dry” for social media.
Get all 12 of our 2027 masterclasses with the Season Ticket
One live masterclass a month on Zoom, from January to December 2027. Book the whole year in one go and each one works out at £41.25 instead of £99.
Admit one · 12 live masterclassesThe Social Media Season Ticket 2027
- All 12 masterclasses in one booking
- The recording after each session
- Priority access to our monthly Social Media Marketing Updates
- Every date in your calendar in one click
Already a member? Every 2027 masterclass is included in your Membership, so there's nothing to book.
Want help with your own channels too? Membership includes every masterclass, plus an hour one-to-one with Alison each month, for £200 + VAT a month.
How Membership works →What people say about Alison's sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
Questions about this masterclass
When and where is the Social Media for B2B masterclass?
Tuesday 9 March 2027, 1–2pm UK time. It's a one-hour live session on Zoom, so you can join from anywhere.
How much does it cost?
£99 + VAT. It's also one of the 12 masterclasses in our 2027 Season Ticket, which is £300 + VAT if you book by Friday 18 December 2026, then £495 + VAT.
Who is this masterclass for?
Marketers in B2B, professional services, the public sector and membership bodies, and anyone at an organisation that's been told its subject is “too dry” for social media.
Can a B2B or “boring” brand really do well on social media?
Yes. “Boring” is rarely the real problem. Alison shares real examples from brands in unglamorous sectors that are winning attention, explains why they work and shows you how to adapt the ideas for your own brand.
Does our brand need to be funny on social media?
No. Not every brand can be funny, and it doesn't need to be. The masterclass focuses on the stories already in your expertise, your people and your customers.
What will the masterclass cover?
Why “boring” is rarely the real problem, the content formats working for B2B and professional organisations right now, how to find the stories in your expertise, your people and your customers, real examples from unglamorous sectors, and how to choose the right channels so you're not spreading yourself too thin.
What will I come away with?
A shortlist of content ideas you can adapt for your own brand, examples to show your team what good looks like, and a way to explain to colleagues why social media is worth doing properly. It's live, so you can put your own questions to Alison.
Is this masterclass included in the Season Ticket or Membership?
Yes, both. It's March's masterclass in the 2027 Season Ticket, so Season Ticket holders already have a place. Members get every 2027 masterclass included too, so there's nothing to book.
What if I can't make it live?
Season Ticket holders get the recording after every session.
Can I get a VAT invoice?
Yes. Eventbrite sends your receipt straight away. If your finance team needs a full VAT invoice, email hello@avocadosocial.com.
Can I book for my team?
Yes, choose one ticket per person at checkout, for this masterclass or the Season Ticket. For larger teams, or if you'd like this session run just for your organisation, email hello@avocadosocial.com.
Can Alison help with our own B2B social media?
Yes. Membership gives you an hour one-to-one with Alison every month, plus every 2027 masterclass, for £200 + VAT a month. If you'd rather start with a one-off plan, our Growth Strategy Sprint is £1,750 to £2,500 + VAT. Book a discovery call to talk it through.
Bring Alison to your team or event
Run this session for your team
Any of our workshops and masterclasses can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it easier to act on.
Talk it through with RichClient Services & Operations DirectorBook Alison to speak
Keynotes, panels, fireside chats and training, in person or online. Alison has been speaking at conferences, workshops and webinars for 15 years.
“Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
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0845 544 3963
hello@avocadosocial.com