Tuesday 11 May 2027, 1–2pm UK time. It's a one-hour live session on Zoom, so you can join from anywhere.

£99 + VAT. It's also one of the 12 masterclasses in our 2027 Season Ticket, which is £300 + VAT if you book by Friday 18 December 2026, then £495 + VAT.

Social media managers, marketers and business owners who post for their brand, and anyone who has watched a trend come and go while they waited for sign-off.

No. Our free Social Media Trends for 2027 webinar is a big-picture look at the stats, formats and platform changes shaping the year. This masterclass is about the day-to-day: deciding which trends to join, making them sound like your brand and getting them approved quickly.

Anything people suddenly start talking about or copying on social media, such as a sound, a meme format, a phrase, a challenge or a moment in the news. The masterclass helps you tell the ones worth joining from the ones to leave alone.

No. Sometimes sitting one out is the smarter move. Alison shares a quick test for deciding whether a trend is right for your brand, and how to spot the ones likely to backfire.

Start with what your brand would actually say, then fit the trend around it, rather than copying someone else's version word for word. Alison shows you how, with examples of brands getting it right and a few that didn't.

Agree the ground rules with your boss before the next trend comes along, so you're not starting from scratch each time. Alison covers what to agree in advance and how to set up a faster approval process you can take back to your team.

A short set of questions to help you decide which trends to join, a faster approval process to take back to your team, and examples of brands getting it right, and a few that didn't. It's live, so you can put your own questions to Alison.

Yes, both. It's May's masterclass in the 2027 Season Ticket, so Season Ticket holders already have a place. Members get every 2027 masterclass included too, so there's nothing to book.

Season Ticket holders get the recording after every session.

Yes. Eventbrite sends your receipt straight away. If your finance team needs a full VAT invoice, email hello@avocadosocial.com.

Yes, choose one ticket per person at checkout, for this masterclass or the Season Ticket. For larger teams, or if you'd like this session run just for your organisation, email hello@avocadosocial.com.

Yes. Membership gives you an hour one-to-one with Alison every month, so you can work through your own content and questions, plus every 2027 masterclass, for £200 + VAT a month. If you'd like an outside view first, our Social Media Health Check reviews your content and branding across up to three channels for £495 to £750 + VAT. Book a discovery call to talk it through.