SOCIAL MEDIA

MANAGEMENT

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SOCIAL MEDIA MANAGEMENT

Posting regularly isn’t the same as growing an audience that buys from you. Our social media management service is built for in-house marketing teams and business owners who want; content that’s actually good, a community that responds to it, and reporting that shows what it’s doing for the business.

You’re led by Alison Battisby, who’s spent 15+ years building social strategies and managing brands social media marketing including Heineken, Serious Pig and Pizza Union. On your account, that means a small, senior team who know your brand, not an account exec managing twenty clients at once.

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OUR SOCIAL MEDIA MANAGEMENT SERVICES

SOCIAL MEDIA STRATEGY

We build a plan tied to your business goals, not just a content calendar: channels, tone, priorities, and how we’ll measure it.

CONTENT CREATION

Video, graphics and copy in your brand’s voice, plus UGC and employee content where it fits. You approve everything before it goes out.

COMMUNITY MANAGEMENT

We reply to comments, DMs and mentions as if we were sat in your office. Quick, on-brand, and escalated to you the moment it needs a call only you can make.

ANALYTICS & REPORTING

A monthly report you can actually read: reach, engagement, growth, conversions, and what we’re changing next month because of it.

ADVERTISING MANAGEMENT

Paid campaigns across Meta, LinkedIn, TikTok and Google, set up, optimised and reported on by the same team running your organic content, so the two aren’t working against each other.

INFLUENCERS & CONTENT CREATORS

Sourcing, outreach and campaign management with creators who fit your brand, not just whoever has the biggest following.

Let’s Build Something Brilliant Together

Ready to grow your brand’s social media presence with confidence? Get in touch with our team today and discover how we can help you transform your social media into a powerful business tool.

BOOK A DISCOVERY CALL

WHAT IT COSTS

Social Media Management starts from £1,000 per platform, per month. The exact scope depends on how many platforms you’re on and how much content you need each month, but that’s the number to work from before we talk.

Not ready for a full retainer? Avocado Social Membership gives you the same senior-level input, live training and a coaching call with Alison, from £200 + VAT a month, with no long-term retainer required. You can learn more about Avocado Social Membership here.

WHY WORK WITH US

A decade of experience across brands from Heineken and Canon to independent hospitality groups and charities
We’ve run programmes as focused as a single monthly retainer and as large as training 1,000+ site managers across the Star Pubs & Bars estate, over a 5-year partnership
No jargon, no account exec churn: you deal directly with the people doing the work

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SOCIAL MEDIA MANAGEMENT FAQs

Have questions about how we manage social media for brands like yours? We’ve answered the most common queries to help you understand how Avocado Social can support your growth.

What is included in your Social Media Management service?

Our full-service management can covers everything you need for success on social media, including:

Strategy development tailored to your business goals
Content creation (posts, videos, graphics) and smart scheduling
Audience engagement and social customer care
Platform-specific optimisation
Paid social media ads management
Influencer and content creator partnerships
Brand reputation monitoring
Monthly performance reporting with actionable insights

Which platforms do you manage?

We manage accounts across key social media platforms including:

Instagram
LinkedIn
TikTok
Facebook
X
YouTube
Pinterest

We adapt strategies to suit each platform’s unique opportunities and audience behaviours.

How do you create content?

We take time to understand your brand’s voice, values, and visual identity. Our content creation includes:

Branded photography and video
Graphic design
Copywriting in your brand’s tone
Incorporating User-Generated Content (UGC) and Employee-Generated Content (EGC)
Content calendar development and approvals

You’ll always have the opportunity to review and approve content before publishing.

How do you manage social media advertising?

Our team creates, manages, and optimises targeted paid campaigns across all social media platforms including; Meta (Facebook, Instagram), LinkedIn, TikTok, Google, YouTube, and podcast ads. We handle:

Audience targeting
Ad creative and copy
Budget management
Campaign monitoring and fine-tuning
Full performance reporting

We ensure your ad spend delivers maximum return on investment.

Can you work with our internal marketing team?

Absolutely! We often collaborate closely with in-house marketing teams, providing either full social media management or supporting specific areas such as paid advertising, content creation, or strategy development.

Our approach is flexible to suit your needs.

How do you engage with our community?

We actively respond to comments, DMs, mentions and reviews to build relationships and foster trust.
Our approach to community management ensures:

Quick and friendly responses
Proactive engagement (liking, commenting, following where appropriate)
Monitoring of conversations for emerging opportunities or issues
Escalation of any customer service issues to you when needed

What does your reporting include?

Each month you’ll receive a detailed yet easy-to-digest report, covering:

Profile health (followers, reach, impressions)
Engagement rates
Website clicks and conversions
Paid advertising performance
Insights and recommendations for next steps

Our goal is to keep you fully informed — without overwhelming you with unnecessary jargon.

How do you protect and manage our brand reputation?

We monitor your brand mentions, reviews, and community conversations closely.

If negative feedback appears, we act quickly to:

Address concerns professionally
Escalate serious issues to you immediately
Maintain a positive and trustworthy brand presence

We’re proactive in managing your brand’s image and safeguarding your reputation online.

What industries do you specialise in?

We proudly work with a broad range of industries, including:

Food and Drink
Hospitality and Leisure
Education
Professional Services
Creative and Entertainment

No matter your sector, we craft strategies that resonate with your unique audience.

How much does social media management cost?

Our pricing is bespoke based on your needs, platforms, and content volume.

Please get in touch for a personalised proposal based on your objectives.

WHY PARTNER WITH AVOCADO SOCIAL?

✅ Proven expertise working with ambitious brands including Pizza Union, Serious Pig and We Are Beer
✅ Friendly, proactive, and responsive service, without jargon
✅ Strategic thinking and creative execution
✅ Transparent reporting and data-driven insights
✅ A trusted partner who cares about your success

OUR WORK

We are proud to have worked with a wide range of amazing businesses over the last decade. Explore some our more recent projects below.

Serious Pig Case Study — 

Serious Pig - Our Work

Quixant Case Study — 

Quixant - Our Work

Pizza Union Case Study — 

Pizza Union - Our Work

Skills for Care Case Study — 

Skills for Care - Our Work

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“It was great to get Avocado Social’s insight into the world of Instagram. The team has come away with great tips and a clear strategy of how we can use this platform to enhance our content.”

• Mona Lukha, Head of ITV Weather

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“Avocado Social has given our franchisees the tools to better identify social media advertising opportunities, but also made them understand the importance and power of social media marketing.”

• Andrea Stavrinidou, Wagamama International Franchisee Ltd.