Thursday, 3 December 2026 – 3-5pm (UK time)
YOUTUBE FOR BUSINESS
Want to grow your YouTube channel and reach more customers in 2026?
With over 2.5 billion monthly users and a rise in AI-powered search and recommendation tools, there’s never been a better time to develop a smart YouTube strategy that works.
In this interactive 2-hour live masterclass, social media strategist Alison Battisby will walk you through how to grow your brand’s YouTube presence, whether you’re just getting started or ready to scale. You’ll learn how to optimise your channel for discovery, plan content that connects, and use AI tools to streamline creation, titling, keyword research, and performance tracking.
From setting up your channel correctly to understanding how the YouTube algorithm works in 2026, this workshop gives you a complete roadmap for creating valuable, search-optimised content, without needing a professional video team or high-end equipment.
What You’ll Learn
- How to optimise your YouTube channel for brand discovery and credibility
- The video formats that perform best in 2026, from Shorts to long-form
- How to structure titles, tags, and descriptions using smart YouTube SEO
- AI tools that help you write scripts, generate keywords, and analyse performance
- Thumbnail design strategies that increase your video’s click-through rate
- How to grow a loyal subscriber base and boost watch time
- How to repurpose content and plan an efficient, manageable video schedule
- Interpreting analytics to improve future content and drive growth
Who Should Attend
- Small business owners and entrepreneurs
- Marketing professionals and content creators
- Coaches, freelancers and consultants building a personal brand
- Anyone ready to grow their YouTube channel with clarity and strategy
Get this masterclass free with the 2027 Season Ticket
Book next year's 12 live masterclasses by Wednesday 2 December and YouTube for Business is included at no extra cost. That's 13 live sessions with Alison for £300 + VAT, just £120 more than a ticket to this masterclass on its own.
Admit one · 12 + 1 live masterclassesThe Social Media Season Ticket 2027
- All 12 masterclasses in 2027, one booking
- The recording after each session
- Priority access to our monthly Social Media Marketing Updates
- Every date in your calendar in one click
Thursday 3 December 2026, 3–5pm
YouTube for business: growing your brand channel
2-hour live masterclass · £180 + VAT Free with the Season Ticket
Book your Season Ticket by Wednesday 2 December and we'll email you your place for this masterclass.
Already a member? Every 2027 masterclass is included in your Membership, so there's nothing to book.
Want help with your own channels too? Membership includes every masterclass, plus an hour one-to-one with Alison each month, for £200 + VAT a month.
How Membership works →
Meet Alison Battisby
Alison founded Avocado Social in 2014 and has worked in social media for more than 15 years, from campaigns for global brands like Heineken, Canon and the BBC to hands-on support for small in-house teams.
She delivers training for the American Marketing Association and the Digital Marketing Institute, she's an Enterprise Nation adviser and she's Meta-accredited. She runs every session live, so you can put your own questions to her.
What people say about Alison's sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
Questions about this masterclass
When and where is the YouTube for Business masterclass?
Thursday 3 December 2026, 3–5pm UK time. It's a two-hour live session online, so you can join from anywhere.
How much does it cost?
£180 + VAT for this masterclass. If you'd like to come to more, the Season Ticket gets you all 12 of our 2027 masterclasses: £300 + VAT if you book by Friday 18 December 2026, then £495 + VAT.
Who is this masterclass for?
Small business owners, marketers and content creators, plus coaches, freelancers and consultants building a personal brand. It works whether you're just getting started on YouTube or ready to grow an existing channel, and Alison keeps the jargon out.
Does it cover YouTube Shorts?
Yes. You'll look at which video formats work best in 2026, from Shorts to long-form, and how to plan a video schedule you can keep up with.
Does it cover YouTube SEO?
Yes. Alison shows you how to write titles, descriptions and tags so your videos get found, and which AI tools help with scripts, keyword ideas and checking performance.
What will I come away with?
A clear plan for your channel: the formats to focus on, how to set up your videos to be found and clicked, and how to use your analytics to decide what to make next. It's an interactive session, so you can put your own questions to Alison.
Can I get a VAT invoice?
Yes. Eventbrite sends your receipt straight away. If your finance team needs a full VAT invoice, email hello@avocadosocial.com.
Can I book for my team?
Yes, choose one ticket per person at checkout. For larger teams, email us and we'll help you get set up. If you'd like this session run just for your team, see the options below.
Bring Alison to your team or event
Run this session for your team
Any of our workshops and masterclasses can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it easier to act on.
Talk it through with RichClient Services & Operations DirectorBook Alison to speak
Keynotes, panels, fireside chats and training, in person or online. Alison has been speaking at conferences, workshops and webinars for 15 years.
“Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
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Contact Us
0845 544 3963
hello@avocadosocial.com