SOCIAL MEDIA ADVICE & UPDATES FROM THE AVOCADO SOCIAL TEAM
TikTok adds voice comments and polls
TikTok is adding four new features to its comment section, all designed to keep people chatting under videos rather than leaving a quick reaction. Comments are now a huge part of TikTok. More than 1.7 billion comments are shared on the platform every day, and lots of...
Threads ads no longer need Instagram
Since September 2026, businesses no longer need matching usernames on Threads and Instagram to run Threads ads. That means brands with Threads and Facebook but no Instagram account can now advertise directly from their Threads profile. Until now, Threads ads were tied...
YouTube announces new features for 2026
YouTube announced a long list of updates at its annual Made on YouTube event in September. Here are the ones most relevant to brands and creators. Custom feeds Viewers can now describe what they're in the mood to watch, and YouTube will build a feed around it that...
LinkedIn tests a new Network tab
LinkedIn is testing a Network tab that shows only posts from people you're connected with or follow. It's a test, not a confirmed feature. Some users are seeing two feeds on mobile: For You and Network. The Network tab sits alongside the main feed and shows no...
LinkedIn shares thought leader ad tips
Thought leader ads are LinkedIn's hero ad format right now, and LinkedIn has shared its tips for getting more from them. What are thought leader ads? Someone publishes a post on LinkedIn, and your business puts ad spend behind it to reach an audience you choose. That...
Instagram vs Facebook in the EU
Instagram now has more active users in the EU than Facebook: 297 million versus 264 million in the first half of 2026. That's from Meta's latest EU transparency report. Facebook's EU usage has been largely flat for some time, and has even dipped in some previous...
Instagram creator collabs beat brand posts
New data shows collab posts outperform a brand's standard posts on Instagram, and they work best when the creator posts first. There are two types of collaborative post: Owned collab: the brand publishes the post and invites the creator or partner to join Accepted...
Instagram adds a tagged posts option to the grid
Instagram now lets you add posts you've been tagged in to your main profile grid. Now that we say it out loud, it's surprising it took this long. User-generated content has been a key part of marketing strategies for years, but reposting a customer's photo to your own...
Meta launches Meta One subscriptions for business
Meta has started rolling out Meta One, a paid subscription for businesses that sits one level above Meta Verified. It's appearing for businesses in the UK and the US first, and it's still unclear when it'll roll out elsewhere. There are four tiers: Essential,...
Reddit tests TikTok-style video
Reddit, the home of text-based discussion, is experimenting with video. The platform is testing vertical 9:16 posts, inspired by TikTok, to bring popular threads to life. It's also using AI-generated voices to read out and animate summaries of posts and conversations....
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