October 2025 Social Media Trends: What Marketers Need to Know
The world of social media moves fast, and this October has been no exception. From Meta’s ad-free subscription launch to a redesign of Instagram, there’s a lot happening, and plenty to think about as we plan for 2026. Here’s our round-up of the most important updates...
LinkedIn Adds New Engagement Metrics: Saves and Shares Now Available
LinkedIn has just announced an exciting update that’s changing how we measure engagement on the platform. You’ll soon see two new metrics appearing in your post analytics: Saves and Shares (or “Sends”). These insights are rolling out gradually across both personal...
TikTok’s Rise as a Search Engine (and Why Search Ads Matter)
TikTok isn’t just an entertainment platform; it’s a search engine. A new report from World Advertising Research Center (WARC), in partnership with TikTok, shows a decisive shift in how people discover products, tips and education on the platform. 86% of Gen Z internet...
Can You Rearrange an Instagram Carousel After Posting?
One of the most-requested Instagram tweaks - rearranging a carousel after posting, isn’t here yet. In a recent Ask Me Anything, Instagram CEO Adam Mosseri confirmed you can delete a slide from a carousel post after it’s live, but you can’t reorder slides (for now)....
Reddit Is Becoming a Key Consideration for Marketers in 2026
Over the past few years I’ve been asked more and more about Reddit, and whether it’s worth a place in the social mix. My answer today: yes, it’s time to take Reddit seriously. Reddit reported that as of July 2025 it’s the second most visited site in the US and third...
LinkedIn Video Gets a Boost with CapCut Integration: What Marketers Need to Know
LinkedIn is doubling down on video and there’s now a much easier way to get your content onto the platform. The latest update? CapCut, one of the most popular video editing apps, now integrates directly with LinkedIn. This means you can create and edit your video in...
New Pin Your Own Comment Feature on Instagram
Instagram has rolled out a small but mighty update: you can now pin your own comment on your post. As Instagram CEO Adam Mosseri explained, pinned comments help you shape the conversation on your post. Until now, you could only pin other people’s comments. This change...
X Shares How Its Algorithm Prioritises Reach: What Marketers Should Do Next
Every so often, a platform lifts the curtain on how its feed really works. X has shared fresh guidance on the core signals its algorithm considers when selecting posts for a user’s timeline, along with relative weightings out of 100. Even if your brand is posting less...
Are Clickable Links in Instagram Grid Posts Finally Coming?
For years, marketers have asked for one thing on Instagram: clickable links in grid posts. A recent leak from mobile developer Alex 193a suggests Instagram is experimenting with exactly that. If true, it would be a huge shift for creators and brands who currently rely...
Instagram Is Moving Story Highlights to a Dedicated Tab: What It Means for Your Profile
Instagram is making a tidy little change that will please a lot of social media managers: Story Highlights are moving off the main profile grid and into their own dedicated tab. We saw hints of this back in January when Instagram launched the taller grid layout. Now,...
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