TikTok Launches Local Feed to Highlight Nearby Content
TikTok has introduced a new Local Feed designed to help users discover nearby content, events and businesses. The feature is aimed at making TikTok more useful for local discovery, allowing users to explore what is happening around them in real time. For brands with...
YouTube Plays a Bigger Role in Brand GEO Strategies
For years, YouTube has been one of the most powerful platforms for search visibility. Because Google owns YouTube, videos often appear prominently in Google search results. This has made YouTube an important tool for traditional SEO strategies. However, a new trend is...
LinkedIn Cracks Down on Engagement Pods to Boost Authentic Interactions
LinkedIn has announced new measures to tackle engagement pods, automated comments and spam bots across the platform. The goal is simple. LinkedIn wants to improve the quality of conversations and prioritise authentic interactions between real people. For marketers and...
Instagram’s New Design Highlights Reels and Custom Feeds
Instagram is once again experimenting with a redesign that puts video at the centre of the platform. The latest test opens the app directly into the Reels feed and introduces new feed controls that allow users to customise how they browse content. For marketers and...
Instagram Rolls Out Grid Thumbnail Editing for Profiles
Instagram has finally rolled out a feature many users have been waiting for: the ability to edit how posts appear in your profile grid. For brands and creators who care about how their Instagram profile looks, this update gives much more control over how content is...
TikTok Sees Strong Growth as Instagram Organic Reach Declines
If you’ve felt that Instagram reach is getting harder, you’re not imagining it. Recent benchmark data suggests that TikTok is now outperforming Instagram in both follower growth and engagement, while Instagram’s organic reach is steadily declining. In this update, I’m...
TikTok Still Reigns Supreme: What the 2026 Social Media Benchmarks Mean for Your Strategy
Every year, I keep a close eye on social media benchmark reports. Not because they give us all the answers, they don’t, but because they’re brilliant for spotting patterns. And this year’s 2026 social media benchmarks from Social Insider are particularly interesting....
Navigating Social Media Community Guidelines for Alcohol Brands: A Complete Guide
For businesses in the alcohol industry, social media marketing presents both tremendous opportunities and significant challenges. While platforms like TikTok and Meta (Facebook and Instagram) offer powerful ways to connect with consumers, they also maintain strict...
Twitter & Pinterest Founders Launch New App ‘Tangle’ as an Antidote to Social Media
If you’re always asking “what’s the next big thing in social?”, this one’s worth your attention. Twitter and Pinterest founders launch new app Tangle, positioning it as a direct antidote to modern social media, and it taps straight into growing concerns around digital...
Reddit Overtakes TikTok in the UK: Why Search and Gen Z Are Driving the Shift in 2026
There’s been a major shake-up in the UK social media landscape. Reddit overtakes TikTok in the UK, driven largely by changing search behaviour and growing adoption among Gen Z. If you’re reviewing your social media strategy for 2026, this is one update you can’t...
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