The Avocado Social blog
The social media updates marketers need to know about
What's new on Meta, LinkedIn, TikTok and the rest, and what it means for your business, from Alison and the Avocado Social team.
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TikTok Names First BookTok Bestseller
TikTok has named its first European BookTok Bestseller: Fourth Wing by Rebecca Yarros. BookTok, where TikTok users share their book recommendations, has been turning books into bestsellers for years, so it makes sense that it now has a chart of its own. The top five:...
TikTok Shop Adds UK Seller Tools
TikTok Shop has added a batch of new tools for UK sellers, just in time for the busiest shopping season of the year. Some are still rolling out, so check TikTok Shop Seller Center to see what's live for your account. New for UK sellers: Subscriptions. Customers can...
Instagram Tests Opening to Reels
Instagram is testing an option to open the app straight onto Reels, instead of the usual home feed. Stories stay at the top, but as you scroll you move into a full-screen stream of short videos. If that sounds a lot like TikTok, you're not wrong. An app researcher...
Reddit Launches ‘For You’ Feed
Reddit has had a bit of a glow-up. The app now opens with two feeds, with tabs at the top of the screen: For You mixes communities you've joined with recommendations based on your interests. Following only shows the communities you've joined. You can switch between...
LinkedIn Pinned Comments Are Back
Good news for LinkedIn users: pinned comments are back. You can pin a comment to the top of your post, so it's the first thing people see when they open the conversation. A few of you in our live chat were very pleased about this one. Here's how to make the most of...
Meta’s Edits Gets a Desktop Version
Meta's video editing app, Edits, is getting a desktop version. Until now it's been phone-only, which made it tricky to fit into a proper content workflow if you do most of your work at a computer. The desktop version brings: A bigger screen and more precise editing...
Instagram Tests 90-Minute Videos
Instagram is testing videos of up to 90 minutes. The new format is called Features, and it's built for longer, horizontal content: podcasts, interviews, comedy and full-length shows. Alongside it, Instagram is testing Clips as Reels. Creators can link up to eight...
Instagram Lets You Boost Lives
You can now boost an Instagram Live straight from the app. Instagram has added a Boost option to the livestream composer, so turning your Live into an ad takes a couple of taps rather than a trip to Ads Manager. How it works: Tap Boost in the livestream composer...
Meta Adds New AI Ad Tools
Meta announced a raft of new AI tools for advertisers at Advertising Week in October. The headlines sound big, but most of these tools are still being tested, so it's worth knowing what you can actually use today. Here's what's new: Image-to-video (available now)....
TikTok adds voice comments and polls
TikTok is adding four new features to its comment section, all designed to keep people chatting under videos rather than leaving a quick reaction. Comments are now a huge part of TikTok. More than 1.7 billion comments are shared on the platform every day, and lots of...
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