TikTok Still Reigns Supreme: What the 2026 Social Media Benchmarks Mean for Your Strategy
Every year, I keep a close eye on social media benchmark reports. Not because they give us all the answers, they don’t, but because they’re brilliant for spotting patterns. And this year’s 2026 social media benchmarks from Social Insider are particularly interesting....
Navigating Social Media Community Guidelines for Alcohol Brands: A Complete Guide
For businesses in the alcohol industry, social media marketing presents both tremendous opportunities and significant challenges. While platforms like TikTok and Meta (Facebook and Instagram) offer powerful ways to connect with consumers, they also maintain strict...
Twitter & Pinterest Founders Launch New App ‘Tangle’ as an Antidote to Social Media
If you’re always asking “what’s the next big thing in social?”, this one’s worth your attention. Twitter and Pinterest founders launch new app Tangle, positioning it as a direct antidote to modern social media, and it taps straight into growing concerns around digital...
Reddit Overtakes TikTok in the UK: Why Search and Gen Z Are Driving the Shift in 2026
There’s been a major shake-up in the UK social media landscape. Reddit overtakes TikTok in the UK, driven largely by changing search behaviour and growing adoption among Gen Z. If you’re reviewing your social media strategy for 2026, this is one update you can’t...
Meta May Charge Businesses to Post Links on Facebook: What You Need to Know
Meta May Charge Businesses to Post Links on Facebook: What You Need to Know It’s the news that’s sent a ripple through the social media marketing world. Meta is testing a plan to charge business pages for posting links on Facebook. While this is still just a limited...
Threads Launches Community Champion Badges to Boost Engagement in 2026
One of our big predictions for 2026 is already coming true: Threads is gaining serious momentum. Thanks to its seamless tie-in with Instagram and growing popularity as a more intentional alternative to X (formerly Twitter), Threads is fast becoming a go-to platform...
LinkedIn Shares Top Tips to Boost In-App Performance in 2026
If you’re serious about improving your LinkedIn strategy this year, now’s the time to take note. LinkedIn has just released fresh guidance to help users get more from the platform in 2026, and these LinkedIn in-app performance tips are packed with insight. In our...
Why Social Media Followers Don’t Matter Like They Used To
If you’re still measuring your success by how many followers you have on social media, it’s time for a reality check. As we dive into 2026, the landscape has shifted. Algorithms now rule the feed, not follower counts, and that means your strategy should too. Whether...
Google Adds AI Content Detection to Gemini: What It Means for Trust, Transparency and Social Media in 2026
There’s rarely a quiet week in the world of AI, and this update from Google is a big one. As part of our January 2026 Social Media Marketing Update, one change really stood out: Google has added AI content detection tools to Gemini, its flagship AI product. And while...
Instagram CEO Warns: Authenticity is Under Threat from AI – Here’s What Creators Must Do
There’s a major shift happening in social media, and it’s one you can’t afford to ignore. In a bold 20-slide post, Instagram CEO Adam Mosseri recently addressed one of the biggest challenges facing creators and brands in 2026, the rise of AI-generated content and its...
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