DOWNLOADS

Practical tools, templates and guides to help you improve your social media marketing.
Each resource is designed to give you clear direction, save you time, and help you take action with confidence.

social media report and kpi document

A simple template to measure your social media marketing efforts and track progress against your KPIs.

Free Social Media Health check sheet

free downloadable checklist covering the key areas of your social media presence.

Star Social Collective website

Created by Avocado Social, this is an extensive library of short videos and resources to help UK publicans get results from their social media marketing.

Avocado Social's Creator Brief Template designed for social media influencer campaigns. It provides a structured fill-in-the-blank framework covering campaign goals, deliverables, creative direction, key dates, approval processes, and commercial terms.

A fill-in-the-blank template for briefing social media influencers on campaign goals, creative direction, and commercial terms.

Social Media Strategy document - free to download

SOCIAL MEDIA STRATEGY

This document provides a social media strategy outline and includes document sections.

2026 Social Media Awareness Days Calendar

An overview of some of the key Social Media Awareness Days for 2026.

Blank Social Media Advertising Report Template

This spreadsheet provides an example of what a social media advertising report should look like.

Social Media Audit Checklist

AUDIT CHECKLIST

This spreadsheet provides a complete checklist to be followed when completing a social media audit.

Pub Group Social Media Checklist

PUB GROUP SOCIAL MEDIA CHECKLIST

A checklist for marketers, operators, and owners of pub groups to assess the effectiveness and credibility of their pubs social media accounts.

Influencer tracker spreadsheet

INFLUENCER TRACKER

A simple Excel sheet to help you keep on top of your influencer and creator outreach. 

Social media competition terms and conditions template

 

Our free terms and conditions template to make your social media competition compliant with ASA rules.

Social Media Content Calendar

SOCIAL MEDIA CONTENT CALENDAR

This spreadsheet will help you plan, diarise, and execute your brand’s social media strategy.

Social Media Consultancy Icon from Avocado Social

CONTACT US

Got questions about your social media? Whether you're trying to figure out which platforms to focus on, how to make paid social work harder, or whether our membership is right for you, we're happy to talk it through.

Book a free discovery call and we'll cover where you are, what you're trying to achieve, and whether we're the right fit.

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