SOCIAL MEDIA ADVERTISING
SOCIAL MEDIA ADS MANAGEMENT
Paid social works when it’s built on judgement, not just budget. We plan, launch and manage campaigns that do more than get seen, they get you results you can point to: bookings, sign-ups, footfall, or brand love that lasts.
We manage campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, Google, YouTube, Pinterest and Reddit, handling everything from strategy and setup through to optimisation and reporting.
OUR SERVICE INCLUDES
STRATEGIC PLANNING & SETUP
- Discovery Call – A consultation to align on goals, audience, assets, and timelines
- Access & Infrastructure – We manage campaigns directly through Meta Ads Manager and/or LinkedIn Campaign Manager
- Audience Research – Identify high-value audience segments using demographics, interests, behaviours, and platform insights
- Ad Strategy – Define clear campaign goals, targeting, creative direction, and budget structure
CREATIVE DEVELOPMENT & LAUNCH
- Content & Copy Guidance – Strategic recommendations for ad visuals, messaging, and CTAs
- Ad Creation & Targeting – Build and launch campaigns with platform-specific creative and tailored messaging
- Scheduling – Timed launches to maximise reach and engagement during peak windows
MONITORING & OPTIMISATION
- Daily Oversight – We monitor key metrics like to ensure consistent performance
- Agile Adjustments – Live tweaking of audiences, placements, bids, and creative to maximise return
- Compliance & Best Practice – Full alignment with ad policies for account health and approval success
REPORTING & INSIGHTS
- Monthly Reports – Clear, insightful summaries of performance, learnings, and recommendations
- Review Calls – A monthly debrief to walk through results and plan next steps
- Forward Planning – Suggestions for evolving the strategy, scaling spend, or A/B testing new formats
Whether you’re working with £300 or £10,000+ per month, we’ll make sure your budgets have the biggest impact, optimising for awareness, engagement, or conversions depending on your objectives.
Partner with us to boost engagement, grow your audience, and achieve measurable success through paid social media advertising.
WHERE WE ADVERTISE
The right platform depends on your audience, not what’s trending. We manage campaigns across:
- Meta (Facebook & Instagram): still the backbone of most paid social budgets, strong for both awareness and conversions
- LinkedIn: B2B, professional services, and membership/association audiences
- TikTok: a far broader audience than people assume, and increasingly a retail channel in its own right through TikTok Shop
- Google & YouTube: search intent and video reach, often run alongside social
- Pinterest: where people plan before they buy. Strong for travel, hospitality, home and food, categories with long lead times and high purchase intent
- Reddit: niche, high-intent communities where the right message can outperform bigger platforms
Not every platform deserves your budget. We’ll tell you which ones do.
WHY AVOCADO SOCIAL?
Plenty of agencies can run ads. What matters is whether the person running yours actually understands your business, your audience, and what success looks like for you. Here’s what you get working with us:
✅ Audience-First Approach – We build campaigns around what your customers actually respond to, not vanity metrics
✅ Senior-Level Expertise – Your campaigns are planned and run by experienced specialists, never handed off to a junior team
✅ Full Transparency – No jargon. Just clear communication and strategic focus
✅ Flexibility Built-In – No long lock-in contracts. Start with a single campaign or ongoing support, and scale up or down as your needs change
✅ Real Business Impact – We align ads with your bigger picture -from footfall and bookings to brand building and loyalty
Above all, we treat your budget like it’s our own, careful, considered, and always accountable for the result.
WHAT OUR CLIENTS SAY
SOCIAL MEDIA ADVERTISING FAQs
What platforms do you manage ads on?
We manage campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, Google, YouTube, and Pinterest, the most effective platforms for reaching audiences with precision and impact. Each platform has its strengths, and we’ll guide you on where to focus based on your goals.
How much should we spend on paid social?
We’ll advise on the ideal budget to get meaningful results and make every pound work harder through strategic optimisation. We typically recommend a minimum monthly ad spend of £300–£1,000, depending on your objectives and audience size.
Do you provide the creative assets?
We can create content for your campaigns or work with your existing content and brand. We will advise on what works best for each platform and guide you on visuals, ad formats, messaging, and calls-to-action.
Can you just run a short-term campaign for us?
Yes. We offer campaign-based support—perfect for launches, promotions, or one-off objectives. Our short-term campaign setup typically runs for one month and includes planning, setup, monitoring, optimisation, and final reporting.
Do we retain control of our ad accounts?
Always. We work within your existing ad accounts, ensuring full transparency, compliance, and long-term ownership. We’ll help set up access and permissions if needed.
What results can we expect?
Results depend on your objective—whether that’s awareness, engagement, leads, or conversions—but our focus is always on quality performance.
Each campaign is tailored to your metrics, and we report honestly on what’s working (and what’s not). We track the metrics that matter to your business. We’ll discuss success criteria during our consultation so we can align on what great looks like from the start.
How often will we hear from you?
You’ll receive weekly check-ins if needed, and a monthly report detailing performance insights, learnings, and next steps. We also offer a monthly strategy call to review results and make data-led decisions for the next phase.
Can you manage ads for multiple locations or brands?
Yes. We regularly manage multi-location campaigns and can segment ads by geography, audience, or message. Whether you’re a franchise, multi-site operator, or holding group, we can tailor the structure accordingly.
Can we test working together before committing long-term?
Yes—we offer project-based campaigns so you can experience our approach without a long-term contract. Many clients start with a campaign, then continue with monthly support based on results.
Can we test working together before committing long-term?
For one-off campaigns: no contract, just a project agreement.
For ongoing support: we recommend a 3-month minimum to allow for optimisation, testing, and learning—but we’re happy to discuss flexible arrangements.
What happens if the ads aren’t performing?
Paid social is a live, iterative process. We monitor your campaigns daily, testing and refining to improve results. If something isn’t working, we act fast to adjust targeting, creative, or spend allocation to get back on track.
OUR WORK
We are proud to have worked with a wide range of amazing businesses over the last decade. Explore some our more recent projects below.
Serious Pig - Our Work
Quixant - Our Work
Pizza Union - Our Work
EBU - Our Work
JING - Our Work
Skills for Care - Our Work
WHO WE'VE WORKED WITH
BOOK ALISON TO SPEAK
Alison is available for keynotes, panels, fireside chats and training sessions, in person or online. She’s accredited by Meta and known for making complex topics feel simple and actionable, whatever the size of the room.
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Contact Us
0845 544 3963
hello@avocadosocial.com