THE SOCIAL MEDIA SEASON TICKET 2027
Pay once, attend everything.
12 live social media masterclasses, plus our monthly updates, for one simple price.
Book by 18 December 2026 and it’s just £300 + VAT.
12
LIVE MASTERCLASSES
12
MONTHLY UPDATES
1 HOUR
PER SESSION, LIVE ON ZOOM
£1,188
OF TRAINING FROM £300 + VAT
WHO’S IT FOR
FOR MARKETERS RESPONSIBLE FOR SOCIAL MEDIA RESULTS
Whether you’re a social media manager, a marketing manager or a team of one, you’re the person your organisation relies on to get social media right. That means keeping up with constant change while still delivering results.
The Season Ticket gives you one focused hour each month to catch up, learn something practical and get back to work with a plan. No jargon, no fluff, just ideas you can use the same afternoon.
It’s built for social media marketers, marketing managers and small in-house teams. We work with pubs, hotels, charities, membership bodies and B2B brands, so every session includes examples you can apply to your own organisation.
THE MASTERCLASSES
YOUR 2027 LINE-UP
Twelve live one-hour masterclasses, one per month, each on a topic marketers are asking us about right now.
JANUARY
RESPONSIBLE AI FOR SOCIAL MEDIA
Use AI with confidence: what to check, when to disclose and how to keep a human in charge.
FEBRUARY
META ADS THAT CONVERT IN 2027
Why creative now does the heavy lifting, and how to test ideas without blowing your budget.
MARCH
SOCIAL MEDIA FOR B2B BRANDS
How B2B and more serious organisations win attention, with real examples you can adapt.
APRIL
GETTING FOUND IN AI SEARCH
How ChatGPT, Gemini and Google’s AI answers find businesses, and how to show up in them.
MAY
HOW TO USE TRENDS
Spot the right trends, make them sound like you and get sign-off before the moment passes.
JUNE
REELS THAT GET WATCHED PAST THREE SECONDS
The hooks, pacing and editing techniques that keep people watching.
JULY
LINKEDIN FOR LEADERS
Build a personal brand that feels genuine, grows the right audience and opens doors.
AUGUST
TURNING YOUR TEAM INTO YOUR BEST CONTENT
Get colleagues excited about social and make it easy for them to take part.
SEPTEMBER
GETTING STARTED WITH TIKTOK SHOP
Set up, choose what to sell and create content that turns scrollers into customers.
OCTOBER
WORKING WITH CREATORS
Find the right creators, know what to pay, brief them well and measure what worked.
NOVEMBER
REALISTIC CONTENT SYSTEMS
A simple system that makes every idea work harder, without starting from scratch every day.
DECEMBER
PROVING SOCIAL MEDIA WORKS
Which numbers matter, which to ignore and how to build reports your boss will want to read.
PLUS
MONTHLY SOCIAL MEDIA MARKETING UPDATES
Priority access to all of our lunchtime round-ups of the latest platform changes and what they mean for you. They’re in your calendar alongside every masterclass.
HOW IT WORKS
BOOKED IN THREE STEPS
1.
BOOK ONCE
Buy your Season Ticket through our secure Eventbrite checkout. One payment and you’re booked in for the whole year.
2.
ADD TO YOUR CALENDAR
Your confirmation email includes a link that adds every 2027 session to your Google, Apple or Outlook calendar in one click.
3.
JOIN LIVE EACH MONTH
Click the joining link in your calendar and leave with ideas you can use straight away. Can’t make it live? You get the recording.
WHY AVOCADO SOCIAL
WHY LEARN WITH US?
Avocado Social was founded by Alison Battisby in 2014. Since then, we’ve worked with global brands like Heineken, Canon and the BBC, and we bring the same thinking to the SMEs and in-house teams we support every day.
We deliver training on behalf of the American Marketing Association and the Digital Marketing Institute, and Alison is an Enterprise Nation advisor. Our training programme for Star Pubs has helped more than 1,000 publicans get more from social media.
Every session is practical and jargon-free. You’ll leave with ideas you can put to work straight away, not a list of things to look up later.
TESTIMONIALS
WHAT PEOPLE SAY ABOUT OUR TRAINING
PRICING
CHOOSE HOW YOU BOOK
SINGLE MASTERCLASS
£99 + VAT per session
Pick the topics you need, when you need them.
SEASON TICKET
£300 + VAT
- All 12 masterclasses
- All 12 monthly updates
- Book by 18 December 2026
- Save £888
SEASON TICKET
£495 + VAT
- All 12 masterclasses
- All 12 monthly updates
- Save £693
FREQUENTLY ASKED QUESTIONS
YOUR QUESTIONS ANSWERED
What do I get with the Season Ticket?
Twelve live one-hour masterclasses, one a month from January to December 2027, plus our monthly Social Media Marketing Updates. After you book, you can add every session to your calendar in one click.
How much does it cost?
The Season Ticket is £495 + VAT. Book by 18 December 2026 and it’s £300 + VAT. Booked individually, the 12 masterclasses would cost £1,188 + VAT, so the early bird saves you £888.
Where do the sessions take place?
Everything runs live on Zoom, so you can join from your desk, your kitchen table or a café. You don’t need a paid Zoom account, just a laptop or phone and a decent internet connection.
When are the sessions?
Each masterclass lasts one hour. You’ll find every date on our events page, and all of them land in your calendar when you book.
What if I can’t make a session?
No problem. We’ll send you a recording afterwards, so you can catch up when it suits you.
Is the ticket per person?
Yes, each Season Ticket covers one person. Please don’t share your joining links, as they’re just for you.
Can I book for my whole team?
Of course. Just choose the number of tickets you need at checkout, one per person. Booking for a larger team? Email us at hello@avocadosocial.com and we’ll help you get set up.
Can I transfer my ticket to a colleague?
Yes. If you change roles or can no longer attend, email hello@avocadosocial.com and we’ll move your ticket to a colleague.
Can I get a refund?
Full refunds up to 7 days before the first masterclass on 12 January 2027.
Will I get a VAT invoice?
Yes. Eventbrite sends a receipt as soon as you book. If your finance team needs a full VAT invoice, email hello@avocadosocial.com and we’ll send one over.
Do I need to be an expert to join?
Not at all. The sessions are practical and jargon-free, so they work whether you’re new to social media or have been managing it for years.
Will the sessions be relevant to my sector?
Yes. We work with hospitality, retail, charities, membership bodies, public sector and B2B brands, so every session includes examples from a mix of organisations.
I’m a Premium Member. Do I need to buy this?
No. Every 2027 masterclass is already included in your Premium Membership, so you’re all set.
What’s the difference between the Season Ticket and Premium Membership?
The Season Ticket gives you all 12 masterclasses and the monthly updates. Premium Membership includes those too, plus a monthly one-hour coaching call with Alison, an annual strategy review and email support. Premium is £200 + VAT a month, with no minimum term, so you can start this month and leave any time.
I had Core Membership in 2026. What’s changed?
Core Membership has become the Season Ticket. You still get 12 masterclasses for the same price, now in a sharper one-hour format that’s easier to fit into a busy week.
YOUR 2027 SOCIAL MEDIA TRAINING SORTED
Book by 18 December 2026 and all 12 masterclasses are yours for £300 + VAT. That’s about the cost of three individual sessions.
Questions? Email us at hello@avocadosocial.com