Tuesday, 8 June 2027 – 1–2pm (UK time) | £99 + VAT
Reels That Get Watched Past Three Seconds
- £99 + VAT
- Live on Zoom, 60 minutes
- With Alison Battisby
- No fancy equipment needed
Most people decide whether to keep watching a Reel almost instantly, so your opening matters more than anything else. In this one-hour live masterclass, Alison Battisby breaks down the hooks, pacing and editing techniques that hold attention, with examples you can borrow for your next Reel.
You don't need a studio or a big budget. It's all aimed at Reels made on a phone by people with plenty else on their plate, so you can try what you learn on the very next one you post.
What we'll cover
The first three seconds
What happens in those opening moments, and why most viewers leave.
Hooks that work
Opening lines, visuals and on-screen text that give people a reason to stay.
Pacing and editing
The techniques that keep people watching right to the end.
The small details
Captions, cover images and audio, and how they add up.
Learning from your own data
How to use your viewing numbers to make your next Reel better.
What you'll leave with
- A bank of hook ideas to adapt for your own content
- A list of edits to run through before you post
- A clear idea of which numbers to check after each Reel
Who it's for
Anyone creating Reels for a brand or business, usually on a phone and usually short of time. No fancy equipment needed, just bring your questions.
Led by Alison Battisby, who founded Avocado Social in 2014 and has spent more than 15 years in social media. She trains marketers for the American Marketing Association and the Digital Marketing Institute.
Meet Alison Battisby
Alison founded Avocado Social in 2014 and has worked in social media for more than 15 years, from campaigns for global brands like Heineken, Canon and the BBC to hands-on support for small in-house teams.
She delivers training for the American Marketing Association and the Digital Marketing Institute, she's an Enterprise Nation adviser and she's Meta-accredited. She runs every session live, so you can put your own questions to her.
What people say about Alison's sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
Questions about this masterclass
When and where is the Reels masterclass?
Tuesday 8 June 2027, 1–2pm UK time. It's a one-hour live session on Zoom, so you can join from anywhere.
How much does it cost?
£99 + VAT (£118.80 including VAT). You can book through Eventbrite on this page.
Who is this masterclass for?
Anyone creating Reels for a brand or business, from social media managers and marketers to small business owners. It suits you whether you're new to Reels or already posting them and want more people to watch to the end.
Do I need special equipment or editing software?
No. The masterclass is aimed at people making Reels on a phone, so you won't need a studio, lighting kit or expensive software.
Why do people stop watching Reels after a few seconds?
Most viewers decide almost instantly whether a Reel is worth their time, based on the first thing they see and hear. If the opening doesn't give them a reason to stay, they scroll on. Alison breaks down what happens in those first three seconds and how to win people over.
What makes a good hook for a Reel?
A good hook tells people straight away why they should keep watching. It could be an opening line, a striking visual or a bit of on-screen text. You'll leave with a bank of hook ideas you can adapt for your own content.
Does this work for TikTok, Facebook and YouTube Shorts too?
Yes. The masterclass is about Reels, but hooks, pacing and editing matter just as much on TikTok, Facebook Reels and YouTube Shorts, so much of what you learn will carry over.
Which numbers should I check after posting a Reel?
Alison shows you which numbers matter most, such as how long people keep watching, and how to use them to plan your next Reel. You'll leave with a clear idea of what to check each time.
What will I come away with?
A bank of hook ideas to adapt for your own content, a list of edits to run through before you post, and a clear idea of which numbers to check after each Reel. It's live, so you can put your own questions to Alison.
I'm a Member or Season Ticket holder. Do I need to book?
No. This masterclass is included in your Membership and in the 2027 Season Ticket, so you already have a place.
Can I get a VAT invoice?
Yes. Eventbrite sends your receipt straight away. If your finance team needs a full VAT invoice, email hello@avocadosocial.com.
Can I book for my team?
Yes, choose one ticket per person at checkout. For larger teams, or if you'd like this session run just for your organisation, email hello@avocadosocial.com.
Can Alison help with our own Reels?
Yes. Membership gives you an hour one-to-one with Alison every month, so you can go through your own Reels and questions, plus every 2027 masterclass, for £200 + VAT a month. If you'd rather hand your content over, our social media management starts from £1,000 per platform, per month. Book a discovery call to talk it through.
Bring Alison to your team or event
Run this session for your team
Any of our workshops and masterclasses can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it easier to act on.
Talk it through with RichClient Services & Operations DirectorBook Alison to speak
Keynotes, panels, fireside chats and training, in person or online. Alison has been speaking at conferences, workshops and webinars for 15 years.
“Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
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0845 544 3963
hello@avocadosocial.com