Tuesday, 13 April 2027 – 1–2pm (UK time) | £99 + VAT
Getting Found in AI Search: A Marketer's Guide to GEO
- £99 + VAT
- Live on Zoom, 60 minutes
- With Alison Battisby
- No SEO background needed
When someone asks ChatGPT, Claude, Gemini or Google's AI answers to recommend a business like yours, does your name come up? In this one-hour live masterclass, Alison Battisby shows you how AI search finds and describes businesses, and what you can do to get found.
More people are asking AI tools for recommendations, so it matters whether your brand shows up and what gets said about it when it does. You might have seen this called GEO, short for generative engine optimisation. We'll keep the jargon to a minimum and stick to practical steps you can take across your website, blog and social channels.
What we'll cover
How AI search decides who to mention
How tools like ChatGPT, Claude, Gemini and Google's AI answers choose which businesses to recommend, in plain English.
What AI is saying about you today
A simple way to check how AI tools describe your brand right now, and spot anything missing or out of date.
Your website and blog
The changes that help AI tools find your content and understand what you do.
Social media, reviews and mentions
The part your social channels, customer reviews and mentions on other sites play in what AI says about you.
GEO and SEO together
How GEO sits alongside the SEO you're already doing, so you're building on what you have rather than starting again.
What you'll leave with
- A simple way to check how your brand shows up in AI answers
- A list of fixes to prioritise across your website, blog and social profiles
- A clear explanation of GEO you can share with your boss or web team
Who it's for
Marketers and business owners who keep hearing about AI search and want to know what to do about it. No SEO background needed, just bring your questions.
Led by Alison Battisby, who founded Avocado Social in 2014 and has spent more than 15 years in social media. She trains marketers for the American Marketing Association and the Digital Marketing Institute.
Get this masterclass and 11 more with the Season Ticket
Getting Found in AI Search is April's masterclass in our 2027 Season Ticket. Book all 12 in one go and each one works out at £41.25 instead of £99.
Admit one · 12 live masterclassesThe Social Media Season Ticket 2027
- All 12 masterclasses in one booking
- The recording after each session
- Priority access to our monthly Social Media Marketing Updates
- Every date in your calendar in one click
Already a member? Every 2027 masterclass is included in your Membership, so there's nothing to book.
Want help with your own channels too? Membership includes every masterclass, plus an hour one-to-one with Alison each month, for £200 + VAT a month.
How Membership works →
Meet Alison Battisby
Alison founded Avocado Social in 2014 and has worked in social media for more than 15 years, from campaigns for global brands like Heineken, Canon and the BBC to hands-on support for small in-house teams.
She delivers training for the American Marketing Association and the Digital Marketing Institute, she's an Enterprise Nation adviser and she's Meta-accredited. She runs every session live, so you can put your own questions to her.
What people say about Alison's sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
Questions about this masterclass
When and where is the Getting Found in AI Search masterclass?
Tuesday 13 April 2027, 1–2pm UK time. It's a one-hour live session on Zoom, so you can join from anywhere.
How much does it cost?
£99 + VAT. It's also one of the 12 masterclasses in our 2027 Season Ticket, which is £300 + VAT if you book by Friday 18 December 2026, then £495 + VAT.
Who is this masterclass for?
Marketers, in-house marketing teams and business owners who keep hearing about AI search and want to know what to do about it. If you look after a website, a blog or social media channels, it's for you.
Do I need to know about SEO?
No. Alison explains everything in plain English and keeps the jargon to a minimum. If you already do some SEO, you'll see how GEO builds on the work you're doing.
What is GEO?
GEO stands for generative engine optimisation. It's the work you do to help AI tools like ChatGPT, Claude and Gemini find your business, understand what you do and mention you when someone asks for a recommendation. You may also hear it called AI search optimisation.
How is GEO different from SEO?
SEO is about ranking in a list of search results. GEO is about whether AI tools mention your business in the answers they write, and what they say about you when they do. The two overlap a lot, so good SEO gives you a head start. The masterclass shows you where they differ and what to add.
Which AI tools does the masterclass cover?
ChatGPT, Claude, Gemini and Google's AI answers, including AI Overviews. The same principles apply to other AI assistants, so what you learn won't go out of date when a new tool comes along.
Does social media affect what AI tools say about my business?
It can. AI tools look at what's said about you across the web, not only on your own website, so your social profiles, customer reviews and mentions on other sites all play a part. Alison shows you which of these to focus on first.
What will I come away with?
A simple way to check how your brand shows up in AI answers, a list of fixes to prioritise across your website, blog and social profiles, and a clear explanation of GEO you can share with your boss or web team. It's live, so you can put your own questions to Alison.
Is this masterclass included in the Season Ticket or Membership?
Yes, both. It's April's masterclass in the 2027 Season Ticket, so Season Ticket holders already have a place. Members get every 2027 masterclass included too, so there's nothing to book.
What if I can't make it live?
Season Ticket holders get the recording after every session.
Can I get a VAT invoice?
Yes. Eventbrite sends your receipt straight away. If your finance team needs a full VAT invoice, email hello@avocadosocial.com.
Can I book for my team?
Yes, choose one ticket per person at checkout, for this masterclass or the Season Ticket. For larger teams, or if you'd like this session run just for your organisation, email hello@avocadosocial.com.
Can Alison help with our own brand?
Yes. Membership gives you an hour one-to-one with Alison every month, so you can work through your own channels and questions, plus every 2027 masterclass, for £200 + VAT a month. If you'd like an outside view first, our Social Media Health Check reviews up to three of your channels for £495 to £750 + VAT. Book a discovery call to talk it through.
Bring Alison to your team or event
Run this session for your team
Any of our workshops and masterclasses can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it easier to act on.
Talk it through with RichClient Services & Operations DirectorBook Alison to speak
Keynotes, panels, fireside chats and training, in person or online. Alison has been speaking at conferences, workshops and webinars for 15 years.
“Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
CONTACT US
Got questions about your social media? Whether you’re trying to figure out which platforms to focus on, how to make paid social work harder, or whether our membership is right for you, we’re happy to talk it through.
Book a free discovery call and we’ll cover where you are, what you’re trying to achieve, and whether we’re the right fit.
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