Thursday, 4 February 2027 – 12-1pm (UK time) | FREE

SOCIAL MEDIA MARKETING UPDATE – FEBRUARY 2027

January’s plans have met reality, and the platforms haven’t stood still. February is a good moment to check what’s changed and adjust before the year gets away from you.

Hosted by social media strategist Alison Battisby, this FREE 1-hour session will walk you through the key developments across the major platforms, highlighting the latest trends, updates, and best practices shaping both B2B and B2C marketing this year.

What to Expect

• A Strategic Overview of 2027 So Far – Discover how social media is evolving and what businesses should be aware of right now.
• Platform Updates & Emerging Tools – Get a clear breakdown of what’s changed on platforms like Instagram, LinkedIn, Facebook, TikTok, and more, and what those changes mean for your content and engagement strategies.
• Real-World Examples – See live demonstrations and case studies showing how brands are successfully navigating new features, formats, and user behaviours.
• Expert Advice You Can Trust – Alison will share her professional perspective on where social media is heading, and what you should focus on to stay ahead without the overwhelm.

This session is designed to be insightful, practical, and accessible, with zero jargon and plenty of time for live Q&A. You’ll leave with a clear sense of what matters most in 2027.

Who Should Attend?

• Marketing and communications professionals
• Business owners and in-house social media managers
• Freelancers, consultants, and agencies
• Anyone responsible for planning or managing social media content