AI tools are already part of most social media workflows. The problem is that very few businesses have clear guidelines for using them, and that’s where the risk creeps in.

According to Deloitte, only 28% of organisations have established AI policies and ethical frameworks. Without them, you’re exposed to reputational, legal and brand risks that are entirely avoidable.

We help marketing teams fix that. Our consultancy and training gives your team the knowledge and the processes to use AI confidently, creatively and responsibly.

GET IN TOUCH

Whether you need a full consultancy audit, a bespoke workshop for your team, or just want to talk through where to start, we’d love to hear from you. Drop us a message and we’ll get back to you shortly.

What AI support do you offer?

We help marketing teams use AI for social media in three ways. We run AI training, we write AI usage policies, and we build bespoke AI tools. You can use one of these on its own or combine them, depending on where your team is starting from.

Who is your AI training for?

It’s mainly for in-house marketing teams and business owners who handle their own social media. They know AI could save them time, but they’re not sure where to start or how far to take it. We’ve also trained large multi-site teams, including publicans across the Star Pubs estate.

What topics does the training cover?

The sessions we’re asked for most are AI and Social Media, AI Content Workflows and Prompt Engineering, AI and Authenticity, and AI Risk. Every session is built around your team’s goals and the platforms you actually use, so you won’t sit through material that doesn’t apply to you.

We’re complete beginners with AI. Is this too advanced for us?

Not at all. We shape each session around your team’s experience level. That might mean getting everyone confident with the basics, or it might mean helping a team that already uses AI daily tighten up its workflows.

How is the training delivered?

Online, face to face at your office or venue, or as an on-demand library your team can come back to. Alison leads the sessions.

Why would my business need an AI usage policy?

Your team is probably already using AI in some form. A policy gives everyone the same rules on what’s fine and what isn’t. It also means you can answer confidently if a client or customer asks how you use AI. We’ll write it with you so it fits how your business actually works.

What kind of bespoke AI tools can you build?

For Star Pubs & Bars, we built an AI content calendar tool that sits inside their training platform, Star Social Collective. Publicans use it to plan three months of social media content in under 15 minutes. If your team repeats the same task week after week, a tool like this can turn what they’ve learned into time saved. Tell us about the task and we’ll talk through whether a tool is the right answer.

Is your advice in line with UK regulations?

Yes. Everything we advise follows ASA guidance on advertising and ICO guidance on data protection, so you can use AI in your marketing with confidence.

Will AI make our content sound generic?

It can, if it’s used without a plan. That’s why we cover authenticity in our training. The goal is to use AI for the heavy lifting while your content still sounds like your brand.

How much does it cost?

All of our AI work is priced to your brief. A half-day workshop costs very differently from a custom tool. We’ll scope it properly on a call first, so you only pay for what your team needs.

How do I know it’ll be worth the investment?

We focus on practical outputs, not theory. Your team will leave with workflows, prompts or policies they can use the next day. We’ve worked with Star Pubs for over five years, training more than 1,000 publicans, and we refresh the content every year so it stays current as the platforms and tools change.

How do we get started?

Book a discovery call with us. We’ll ask about your team, how you’re using AI now and what you’d like to change. Then we’ll recommend the right starting point.