SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
A good social media strategy tells you exactly what to post, where, and why, and gives you a way to prove it’s working. We build plans that tie content to commercial outcomes, so budget conversations get easier, not harder.
We’ve been doing this for UK businesses for 15 years. Here’s how it works.
HOW IT WORKS
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- Book a call. Thirty minutes, no obligation, we find out where you’re stuck and whether we’re the right fit.
- We build your strategy. Audit, framework, and a plan built around your goals and your budget.
- You get a plan you can act on. Clear priorities, KPIs, and reporting you can put in front of whoever signs off the budget.
WHY IT WORKS
- No more guessing. A clear answer to what’s worth doing and what to drop, so you’re not posting on instinct.
- Budget conversations get easier. Every recommendation ties back to a commercial outcome, so you can justify the spend to whoever signs it off.
- Built around your team, not instead of it. Fits with what you’ve already got, your people, your other channels, your existing tools.
- Something you can actually show progress against. Clear KPIs and reporting, not a deck that gets filed away after the first meeting.
OUR SERVICES
SOCIAL MEDIA AUDIT
SOCIAL MEDIA HEALTH CHECK
FROM £495 + VAT
A fast, practical look at up to three channels, what’s working, what isn’t, what to fix first
- Review of your current channels (up to 3 platforms)
- Assessment of branding, profile setup and consistency
- Review of content quality, messaging and posting approach
- Analysis of audience engagement and channel effectiveness
- Identification of gaps, missed opportunities and priority improvements
- Practical recommendations you can
implement straight away
PAID SOCIAL READINESS
FROM £950 + VAT
Before you spend another pound on ads, know exactly where the budget’s being wasted
- Review of current or proposed paid campaign approach
- Assessment of targeting, ad messaging and creative
- Landing page and conversion journey review
- Check of tracking and measurement readiness
- Identification of barriers to performance and wasted spend
- Prioritised recommendations to improve campaign readiness
COMPLETE AUDIT
FROM £4,950 + VAT
The full picture: every channel, every competitor, one clear set of recommendations
- Detailed review of all social media channels and paid activity
- Audit of profile setup, branding and consistency
- Content and messaging review
- Engagement and performance analysis
- Review of 3 competitors
- Assessment of channel suitability and social media approach
- Identification of strengths, weaknesses and opportunities
- Recommendations to inform future strategy, training or consultancy
SOCIAL MEDIA STRATEGY
GROWTH STRATEGY SPRINT
FROM £1,750 + VAT
A focused session with a consultant, built around one specific growth challenge
- Pre-session social media healthcheck
- Focused strategy session with an experienced consultant
- Review of objectives, audience, channels and priorities
- Identification of key growth opportunities
- Practical recommendations and next steps
- Written summary of actions after the session
CAMPAIGN STRATEGY
FROM £950 + VAT
Planning a launch, campaign or offer properly, from the start
- Review of your campaign, offer or launch goals
- Audience and messaging input
- Advice on channel selection and content approach
- Campaign structure and rollout planning
- Ideas for creative themes and content formats
- Recommendations for organic and paid activity
- Action notes and clear next steps
COMPLETE STRATEGY
FROM £7,500 + VAT
Full strategy for brands ready to make social media work as hard as the rest of their marketing
- Social Media Audit
- Competitor and market analysis
- Goal setting linked to objectives
- Audience and channel recommendations
- Content and messaging direction
- Guidance on campaigns, paid social and engagement
- Recommended processes for managing social media effectively
- Measurement framework to track performance and ROI
- 2-hour strategy delivery session
STRATEGY IN ACTION
SOCIAL MEDIA STRATEGY FAQs
Q – What does your Social Media Strategy service include?
Our Social Media Strategy service is a bespoke process designed to align your brand’s social media presence with your wider business goals.
It includes:
- A detailed onboarding process to understand your brand and your audience.
- Audit of your current social media performance and a review of your competitors
- A strategic framework to streamline your content planning, team workflow, and reporting
- A content and channel strategy to maximise your reach, engagement, and ROI
Each strategy is fully tailored to your brand, audience, and market opportunities.
Q – Who is your Social Media Strategy service best suited for?
We work best with ambitious brands who want to drive real growth through social media.
Our clients typically include:
- Marketing leaders seeking expert support
- Founders looking to scale their brand presence
- In-house teams needing a clear, actionable strategy
- Businesses ready to integrate social media with PR, SEO, and broader marketing
Whether you’re starting fresh or levelling up, we adapt to meet you where you are.
Q – What makes your strategy approach different?
We don’t believe in one-size-fits-all templates. At Avocado Social, every strategy is:
- Rooted in real data, audience insights, and your brand’s unique goals
- Designed for integration with your overall marketing ecosystem
- Delivered with clarity, warmth, and complete professionalism
Our blend of creativity, structure, and hands-on expertise ensures your brand stands out from the crowd, in the right way.
Q – What’s included in the initial audit?
Before we build any strategy, we conduct a full audit that covers:
- Brand consistency and messaging
- Platform performance analysis
- Content effectiveness and opportunities
- Community management review
- A competitive landscape analysis (auditing 3+ peer brands)
The audit ensures our strategy builds on your strengths and addresses real opportunities.
Q – How long does it take to complete the strategy process?
Typically, the full process including the audit, framework development, and strategy delivery takes around 4 to 6 weeks depending on your brand’s complexity and stakeholder availability. We always work closely with you to align on timelines at the outset.
Q – Can you help implement the strategy?
Yes! While we specialise in strategy development, we also offer full social media management and ongoing consultancy services.
We can either empower your internal team with a clear roadmap, or step in to deliver the execution ourselves.
Q – How do you measure success?
We define success by the metrics that matter most to you. Whether that’s brand awareness, community growth, engagement rates, lead generation, or revenue impact. Our strategies are built with clear KPIs in mind and include recommended reporting structures so you can track progress every step of the way.
Q – What industries do you specialise in?
Our clients come from a wide range of sectors, but we have deep expertise in:
- Hospitality
- Food & Beverage
- Lifestyle and Consumer Brands
- Education and Training
- Nonprofits and Charities
- B2B and Technology
If your brand has a strong purpose and ambition to grow, we can help — whatever your industry.
Q – Do you offer training alongside strategy development?
Yes! Many of our clients pair their strategy project with bespoke social media training for their teams.
This ensures that your people feel confident, capable, and ready to put the new strategy into action.
Q – How do we get started?
It’s simple: Get in touch to book a discovery call with our team.
We’ll talk through your goals, answer any further questions, and map out a plan to get your social media driving serious results.
OUR WORK
We are proud to have worked with a wide range of amazing businesses over the last decade. Explore some our more recent projects below.
Serious Pig - Our Work
Quixant - Our Work
Pizza Union - Our Work
EBU - Our Work
JING - Our Work
Skills for Care - Our Work
WHO WE'VE WORKED WITH
BOOK ALISON TO SPEAK
Alison is available for keynotes, panels, fireside chats and training sessions, in person or online. She’s accredited by Meta and known for making complex topics feel simple and actionable, whatever the size of the room.
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Contact Us
0845 544 3963
hello@avocadosocial.com