Tuesday, 9 November 2027 – 1–2pm (UK time) | £99 + VAT
Batch, Repurpose, Repeat: A Realistic Content System
- £99 + VAT
- Live on Zoom, 60 minutes
- With Alison Battisby
- Made for small teams
Creating fresh content every day isn't realistic for most teams, and it doesn't need to be. In this one-hour live masterclass, Alison Battisby shares a simple system for batching, repurposing and reusing your best ideas, so every piece of content works harder for you.
If social media is one of several jobs on your plate, this is about doing less, better. You'll learn how to plan in focused sessions, turn one good idea into several posts and bring back your best performers, with a routine you can keep up.
What we'll cover
New every day isn't the goal
Why posting something new every day isn't the goal, and what to aim for instead.
Batching your content
How to create content in focused sessions instead of every day.
One idea, many posts
How to turn one good idea into several posts across your channels.
Reusing your best performers
How to bring back what worked without boring your audience.
A calendar you'll stick to
How to build a content calendar that fits around everything else.
What you'll leave with
- A repeatable weekly or monthly content routine
- A list of ways to repurpose content you've already made
- A plan for getting time back in your week
Who it's for
Small teams and solo social media managers. If social media is one of several jobs on your plate, this one's for you.
Led by Alison Battisby, who founded Avocado Social in 2014 and has spent more than 15 years in social media. She trains marketers for the American Marketing Association and the Digital Marketing Institute.
Meet Alison Battisby
Alison founded Avocado Social in 2014 and has worked in social media for more than 15 years, from campaigns for global brands like Heineken, Canon and the BBC to hands-on support for small in-house teams.
She delivers training for the American Marketing Association and the Digital Marketing Institute, she's an Enterprise Nation adviser and she's Meta-accredited. She runs every session live, so you can put your own questions to her.
What people say about Alison's sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
Questions about this masterclass
When and where is the Batch, Repurpose, Repeat masterclass?
Tuesday 9 November 2027, 1–2pm UK time. It's a one-hour live session on Zoom, so you can join from anywhere.
How much does it cost?
£99 + VAT (£118.80 including VAT). You can book through Eventbrite on this page.
Who is this masterclass for?
Small teams and solo social media managers. If social media is one of several jobs on your plate, this one's for you.
What is content batching?
Creating several pieces of content in one focused session, rather than starting from scratch every day. It saves time and makes it much easier to stay consistent.
What does repurposing content mean?
Taking something you've already made and turning it into something new, such as a blog post into a carousel, a video into short clips or a webinar into a week of posts. Alison shows you how to get several posts from one good idea.
Won't my audience get bored if I repeat content?
Not if you do it well. Most of your followers won't have seen every post, and a fresh angle or format gives your best ideas a second life. The masterclass covers how to reuse your best performers without boring anyone.
How often should I post on social media?
There's no single right answer, and posting something new every day isn't the goal. Posting consistently at a pace you can keep up matters more. Alison helps you work out a realistic routine.
Do I need special tools or software?
No. The system is about how you plan and reuse your content, so it works with whatever you use now, from a spreadsheet to a scheduling tool.
What will I come away with?
A repeatable weekly or monthly content routine, a list of ways to repurpose content you've already made, and a plan for getting time back in your week. It's live, so you can put your own questions to Alison.
I'm a Member or Season Ticket holder. Do I need to book?
No. This masterclass is included in your Membership and in the 2027 Season Ticket, so you already have a place.
Can I get a VAT invoice?
Yes. Eventbrite sends your receipt straight away. If your finance team needs a full VAT invoice, email hello@avocadosocial.com.
Can I book for my team?
Yes, choose one ticket per person at checkout. For larger teams, or if you'd like this session run just for your organisation, email hello@avocadosocial.com.
Can Avocado Social help with our content?
Yes. Membership gives you an hour one-to-one with Alison every month, so you can work through your own content plan, plus every 2027 masterclass, for £200 + VAT a month. If you'd rather hand the day-to-day over, our social media management starts from £1,000 per platform, per month. Book a discovery call to talk it through.
Bring Alison to your team or event
Run this session for your team
Any of our workshops and masterclasses can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it easier to act on.
Talk it through with RichClient Services & Operations DirectorBook Alison to speak
Keynotes, panels, fireside chats and training, in person or online. Alison has been speaking at conferences, workshops and webinars for 15 years.
“Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
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0845 544 3963
hello@avocadosocial.com