Alison is a regular on the industry speaking circuit, covering everything from platform algorithm updates and the impact of AI, GEO and Social SEO on brand visibility to paid social strategy, community management and social media ROI. Her sessions are known for being genuinely useful rather than promotional, with clear takeaways audiences can put into action straight away.

She’s spoken at large-scale events including Social Media Week, Spring Fair, Autumn Fair, the Independent Hotel Show and The Pub Show, as well as delivering training for organisations such as Meta, Google, the BBC, ITV, Soho House Group and SocialDay. Her format flexes to suit the room: from big keynote stages in front of hundreds of delegates to smaller, more intimate fireside chats where audiences want space to ask questions and dig into their own challenges.

Alison’s talks are built around real agency experience and typically cover:

• Social media strategy and how to connect activity to genuine business results
• Platform and algorithm updates, and what they mean in practice
• AI and social media, including GEO (generative engine optimisation), Social SEO and how brands can use AI tools practically without losing authenticity
• Paid social advertising and how to make budgets work harder
• Community management as a discipline, not an afterthought
• Social media trends for specific sectors, including hospitality, retail and franchise businesses