Thursday, 3 December 2026 – 12–1pm (UK time)
Social Media Trends for 2027
- Free
- Live online, 60 minutes
- With Alison Battisby
- Bring your questions
Where is social media heading in 2027? In this free, one-hour live webinar, Alison Battisby shows you what's coming and how to get your social media plan ready for it.
Algorithms, formats and the way people use social media keep changing, so what worked this year won't necessarily work next year. Alison cuts through the noise with the latest data and real brand examples, then gives you tools and tactics you can put to use straight away.
What we'll cover
Social media stats and insights for 2027
The latest data, user trends and platform shifts, so you know where attention is going and why it matters.
Emerging content trends
The content types and formats set to take off, and fresh ways to tell your brand's story.
Best-in-class brand examples
What early adopters are already doing well, with examples from B2B and B2C brands.
Tools and tactics for 2027
Practical tools, templates and tactics to future-proof your content and campaigns.
Who it's for
Social media managers, in-house marketers, small business owners and digital marketing professionals who want to go into 2027 with a clear plan. No preparation needed, just bring your questions.
Led by Alison Battisby, who founded Avocado Social in 2014 and has spent more than 15 years in social media. She trains marketers for the American Marketing Association and the Digital Marketing Institute.
Get all 12 of our 2027 masterclasses with the Season Ticket
One live masterclass a month on Zoom, from January to December 2027. Book the whole year now and each one works out at £25 instead of £99.
Admit one · 12 live masterclassesThe Social Media Season Ticket 2027
- All 12 masterclasses in one booking
- The recording after each session
- Priority access to our monthly Social Media Marketing Updates
- Every date in your calendar in one click
Already a member? Every 2027 masterclass is included in your Membership, so there's nothing to book.
Want help with your own channels too? Membership includes every masterclass, plus an hour one-to-one with Alison each month, for £200 + VAT a month.
How Membership works →
Meet Alison Battisby
Alison founded Avocado Social in 2014 and has worked in social media for more than 15 years, from campaigns for global brands like Heineken, Canon and the BBC to hands-on support for small in-house teams.
She delivers training for the American Marketing Association and the Digital Marketing Institute, she's an Enterprise Nation adviser and she's Meta-accredited. She runs every session live, so you can put your own questions to her.
What people say about Alison's sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
Questions about this free webinar
When and where is the Social Media Trends for 2027 webinar?
Thursday 3 December 2026, 12–1pm UK time. It's a one-hour live webinar online, so you can join from anywhere.
Is it really free?
Yes. There's nothing to pay. Book your free ticket through Eventbrite to save your place.
Who is the webinar for?
Social media managers, in-house marketers, small business owners and digital marketing professionals who are planning for 2027. You don't need to be a specialist, and Alison keeps the jargon out.
Which social media trends will it cover?
The latest stats and platform shifts heading into 2027, the content formats set to take off, and examples from B2B and B2C brands that are already making the most of them. You'll also get practical tools, templates and tactics for your 2027 plan.
Will I be able to ask questions?
Yes. It's a live session, so bring your questions for Alison. There's nothing to prepare beforehand.
Who is running it?
Alison Battisby, who founded Avocado Social in 2014 and has worked in social media for more than 15 years. She trains marketers for the American Marketing Association and the Digital Marketing Institute, and she's Meta-accredited.
Can my colleagues come too?
Yes, they're very welcome. Ask each person to book their own free ticket, so the joining details go straight to them.
How can I keep learning in 2027?
We run a free Social Media Marketing Update every month. For more depth, the Season Ticket gets you all 12 of our 2027 masterclasses: £300 + VAT if you book by Friday 18 December 2026, then £495 + VAT. Members get every masterclass included, plus an hour one-to-one with Alison each month, for £200 + VAT a month.
Bring Alison to your team or event
Run this session for your team
Any of our workshops and masterclasses can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it easier to act on.
Talk it through with RichClient Services & Operations DirectorBook Alison to speak
Keynotes, panels, fireside chats and training, in person or online. Alison has been speaking at conferences, workshops and webinars for 15 years.
“Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
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0845 544 3963
hello@avocadosocial.com