AI tools are already in most social media workflows, from caption drafts to image generation to scheduling. 

That brings real efficiency, but also real risk: to your brand voice, your audience’s trust, and your reputation if something goes wrong. 

This session is about using AI responsibly: keeping your brand’s voice intact, being upfront with your audience about what’s AI-made, and avoiding the mistakes that cost audience trust rather than time.

Led by Alison Battisby, founder of Avocado Social, this session gives you a practical look at where AI helps and where it can quietly damage your brand.

In one hour, you’ll cover:

• Where AI genuinely speeds up your workflow, and where it flattens your brand voice
• Disclosure: when and how to tell your audience AI was involved
• Spotting bias and inaccuracy before it goes out under your name
• Data privacy basics and the latest regulations for the AI tools you’re already using
• Spotting and avoiding the pitfalls: generic content, AI slop, and the ethical and safety considerations every marketer needs to know

You’ll leave with an approval checklist you can start using on your next post, plus live Q&A on your own AI use cases.

Who it’s for

Social media managers, marketers and business owners who want to use AI with confidence, not just curiosity.