Instagram creator collabs beat brand posts New data shows collab posts outperform a brand’s standard posts on Instagram, and they work best when the creator posts first. There are two types of collaborative post: Owned collab: the brand publishes the post and...
Instagram adds a tagged posts option to the grid Instagram now lets you add posts you’ve been tagged in to your main profile grid. Now that we say it out loud, it’s surprising it took this long. User-generated content has been a key part of marketing...
Meta launches Meta One subscriptions for business Meta has started rolling out Meta One, a paid subscription for businesses that sits one level above Meta Verified. It’s appearing for businesses in the UK and the US first, and it’s still unclear when...
Reddit tests TikTok-style video Reddit, the home of text-based discussion, is experimenting with video. The platform is testing vertical 9:16 posts, inspired by TikTok, to bring popular threads to life. It’s also using AI-generated voices to read out and animate...
WhatsApp upgrades Channels: dedicated profiles and scheduling We’re asked a lot about the difference between WhatsApp Communities and Channels, so let’s start there. A Community is a group conversation. A Channel is a one-way broadcast. You send updates to...
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