Instagram adds a tagged posts option to the grid

Instagram now lets you add posts you’ve been tagged in to your main profile grid. Now that we say it out loud, it’s surprising it took this long.

User-generated content has been a key part of marketing strategies for years, but reposting a customer’s photo to your own grid was always clunky. You could share it in a Story, but getting it onto your grid was tricky.

Now, posts you’re tagged in appear in the Tagged tab on your profile (the fourth tab along), and you can move them into your main grid too. The original post stays on the other person’s account. Nothing is deleted or duplicated.

Why it matters

This is great news for product-based businesses and hospitality brands investing in UGC or creator partnerships. It means you can feature customer photos even when they haven’t added you as a collaborator, which is quicker than the sometimes fiddly collab process.

What to do next

• Encourage your customers to tag you more often
• Check your Tagged tab regularly for content worth featuring on your grid