October 2025 Social Media Trends: What Marketers Need to Know The world of social media moves fast, and this October has been no exception. From Meta’s ad-free subscription launch to a redesign of Instagram, there’s a lot happening, and plenty to think about as we...
LinkedIn Adds New Engagement Metrics: Saves and Shares Now Available LinkedIn has just announced an exciting update that’s changing how we measure engagement on the platform. You’ll soon see two new metrics appearing in your post analytics: Saves and Shares (or...
TikTok’s Rise as a Search Engine (and Why Search Ads Matter) TikTok isn’t just an entertainment platform; it’s a search engine. A new report from World Advertising Research Center (WARC), in partnership with TikTok, shows a decisive shift in how people discover...
Can You Rearrange an Instagram Carousel After Posting? One of the most-requested Instagram tweaks – rearranging a carousel after posting, isn’t here yet. In a recent Ask Me Anything, Instagram CEO Adam Mosseri confirmed you can delete a slide from a carousel...
Reddit Is Becoming a Key Consideration for Marketers in 2026 Over the past few years I’ve been asked more and more about Reddit, and whether it’s worth a place in the social mix. My answer today: yes, it’s time to take Reddit seriously. Reddit reported that as of July...
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