Meta launches Meta One subscriptions for business

Meta has started rolling out Meta One, a paid subscription for businesses that sits one level above Meta Verified. It’s appearing for businesses in the UK and the US first, and it’s still unclear when it’ll roll out elsewhere.

There are four tiers: Essential, Advanced, Expert and Max. Prices start at $14.99 a month and go up to $499 a month for Max.

The features are a bundle of the things users have asked for most, plus a heavy nod towards AI.

What’s on offer

Features vary by tier, but the ones Meta is promoting include:

• Clickable links in Instagram and Facebook posts and Reels, from the Advanced tier ($49.99 a month) upwards
• Instagram insights going back further than the current 90-day limit
• Automatic invites to follow you, sent to people who’ve been browsing your profile
• A more prominent follow button
• Bulk scheduling of more content in one go
• Extra profile features, such as more visual buttons and quotes
• AI business agents, including WhatsApp chatbots that offer support around the clock
• More prominence in search results

That last one is still vague. Meta says paying subscribers will rank higher in search, so a restaurant on Meta One could appear above others when someone searches for a Valentine’s Day spot.

The links are capped

Clickable links are the headline feature, and something marketers have wanted for years. But they’re limited. Advanced gets you links in four posts and four Reels, Expert moves up to eight posts, and Max gets 12.

For small businesses, that’s hard to justify. Paying $49.99 a month purely for four Instagram links doesn’t add up for most. The insights and competitor tools might be worth testing on a lower tier.

Free Facebook pages face a link limit

Meta is expanding a test that limits how many links free Facebook pages can post each month. News publishers are exempt. It looks likely to settle at two links a month unless you subscribe.

It’s worth knowing that link posts already reach fewer people than photos or videos. Meta’s own data shows 98% of Facebook post views in the US at the start of the year were on posts with no external link.

So this is a good moment to ask yourself whether Facebook should be driving traffic to your website at all, or whether it’s better for community, discussion and awareness. Either way, save your two links for the posts that matter most.

Our members have asked us two questions this week:

• Can you still put a link in the comments? No, that counts towards the limit.
• Will this affect our ads? No, your ads won’t be affected.

Edits is getting a paid tier

Edits, Meta’s video app, is getting a paid tier called Edits Plus, with extra storage and AI features. Instagram always said this was coming. We’ve grown to love Edits and use it for most of our video editing, but it’s too early to say whether Plus will be worth it.

Talking to a human now costs money

This is the one we don’t think enough people are talking about. Contacting Meta support and opening a case is now part of Meta One Advanced, at $49.99 a month. Without it, your only option is the AI.

That matters if you’ve got access issues with a business page, or you’re struggling to claim a page from an existing business portfolio. We help lots of businesses with exactly these problems. It’s pretty disappointing that a company this size only offers human support to paying subscribers.