LinkedIn Adds New Engagement Metrics: Saves and Shares Now Available

LinkedIn has just announced an exciting update that’s changing how we measure engagement on the platform.

You’ll soon see two new metrics appearing in your post analytics: Saves and Shares (or “Sends”). These insights are rolling out gradually across both personal profiles and company pages, giving creators and brands a more accurate picture of what’s really resonating with their audience.

This update reflects a major shift in how we think about engagement. It’s no longer just about the public likes and comments.

Why This Matters: Engagement Is Going Private

Social media has evolved. More and more valuable interactions now happen behind the scenes, in direct messages, private shares, and saves.

This move from public engagement to “dark social” activity (private sharing in DMs, email, or messaging apps) means that your content might be performing better than you realise, even if likes and comments seem low.

LinkedIn’s new analytics finally give us a way to measure this kind of engagement.

What the New LinkedIn Metrics Mean

Here’s what you’ll soon be able to track on your posts:

• Saves: How many people bookmarked your content to revisit later.

• Sends (Shares): How many people privately shared your post with others, most likely through direct messages.

These new metrics reveal how much your content truly matters to your audience. A post that gets fewer likes but a high number of saves or shares is a sign that your content is valuable, insightful, or conversation-worthy.

As I often tell my clients: “You’re not aiming for visibility – you’re aiming for usefulness.”

What This Means for Your LinkedIn Strategy

Now more than ever, it’s time to focus on creating content people want to save and share. That means:

• Make it practical – Tips, checklists, and insights that people can refer back to later.
• Make it conversation-worthy – Spark discussions, ask questions, and encourage reflection.
• Make it visually engaging – Posts with strong visuals and carousels are more likely to be saved.
• Make it easy to share – Include quotable lines or quick takeaways that people want to send to colleagues.

I’ve noticed my own behaviour changing on LinkedIn too. I’m sharing posts privately far more often than I used to. It’s a sign that the platform is becoming a more collaborative and community-driven space.

When Will You Get These New Metrics?

LinkedIn has confirmed that Saves and Sends analytics are rolling out gradually across all regions and account types. Expect to see them in your post analytics over the coming months.

If you manage multiple company pages or creator profiles, it’s worth checking regularly to see when the feature becomes available.

Why This Is a Smart Move by LinkedIn

By following in the footsteps of platforms like Instagram, which already tracks saves and shares, LinkedIn is acknowledging that the most meaningful engagement isn’t always visible.

This change aligns perfectly with the growing trend of dark social. Those private, high-value interactions that are harder to measure but deeply impactful.

And for marketers, that’s fantastic news. We’re finally getting the tools to understand what’s really driving interest, discussion, and trust on the platform.

Final Thoughts

This is a big win for creators, marketers, and brands on LinkedIn. By tracking Saves and Shares, we can move beyond vanity metrics and start focusing on what really matters: creating content that adds value.

So, the next time you post, ask yourself: “Is this so useful that someone would save it or share it with a colleague?”

That’s the new benchmark for LinkedIn success.