Thursday, 19 November 2026 – 3-5pm (UK time)
LINKEDIN ADVERTISING: CAMPAIGNS THAT CONVERT
Want to run better LinkedIn Ads in 2026?
In this 2-hour live, practical training workshop, social media strategist Alison Battisby will guide you through how to plan and implement a high-performing LinkedIn Ads strategy tailored for today’s B2B environment.
Whether you’re new to LinkedIn Campaign Manager or want to boost results from existing campaigns, this session will give you the clarity, tools and confidence to reach the right decision-makers and generate qualified leads, without wasting ad spend.
We’ll cover everything from campaign setup and targeting to creative best practices, budgeting tips, and performance tracking. All with a clear focus on real business results.
What You’ll Learn
- How LinkedIn Ads work in 2026 (and why they’re essential for B2B)
- How to use Campaign Manager to set up ads that align with your goals
- Powerful targeting options: job titles, companies, industries and more
- Choosing the right ad formats: Single Image, Carousel, Video, InMail
- Budgeting and bidding strategies that maximise ROI
- Writing and designing ads that spark action
- How to measure success and optimise your campaigns
- How to use Matched Audiences and retargeting effectively
Who Is This Workshop For?
- B2B marketing managers and executives
- Social media marketers and ad strategists
- Business owners targeting professional audiences
- Agencies managing LinkedIn campaigns for clients
No prior experience required, just bring your goals and curiosity!
Book your 2027 Season Ticket and get two 2026 masterclasses free
Book next year's 12 live masterclasses now and we'll add our last two masterclasses of 2026 at no extra cost. That's 14 live sessions with Alison for £300 + VAT.
Admit one · 12 + 2 live masterclassesThe Social Media Season Ticket 2027
- All 12 masterclasses in 2027, one booking
- The recording after each session
- Priority access to our monthly Social Media Marketing Updates
- Every date in your calendar in one click
Thu 19 November 2026, 3–5pmLinkedIn advertising: campaigns that convert
Thu 3 December 2026, 3–5pmYouTube for business: growing your brand channelBook by Wednesday 18 November to get both, or by Wednesday 2 December for the YouTube masterclass. We'll email you your places for the 2026 sessions after you book.
Already a member? Every 2027 masterclass is included in your Membership, so there's nothing to book.
Want help with your own channels too? Membership includes every masterclass, plus an hour one-to-one with Alison each month, for £200 + VAT a month.
How Membership works →
Meet Alison Battisby
Alison founded Avocado Social in 2014 and has worked in social media for more than 15 years, from campaigns for global brands like Heineken, Canon and the BBC to hands-on support for small in-house teams.
She delivers training for the American Marketing Association and the Digital Marketing Institute, she's an Enterprise Nation adviser and she's Meta-accredited. She runs every session live, so you can put your own questions to her.
What people say about Alison's sessions
One of my favorite partners to collaborate with. Alison is an incredible instructor and subject matter expert. Every single project that we worked on together, she consistently presented high quality and engaging virtual trainings to marketers, in a practical and approachable way. I cannot recommend working with them enough and am so excited to see them continue to flourish and grow their offerings and services.
Avocado Social's webinars are fantastic! Alison packs them full with great insights and tips that you can start implementing immediately. So glad I joined their membership this year. It's a must for social media managers.
I've conducted two training webinars with Alison, and I highly recommend her. She possesses a wealth of knowledge, is very detailed and thorough. She is highly professional and personable.
The Avocado Social webinars that I'm lucky enough to access through their membership, are super valuable. I get loads of ideas and inspiration thanks to the knowledge that Alison and the team shares.
Questions about this masterclass
When and where is the LinkedIn advertising masterclass?
Thursday 19 November 2026, 3–5pm UK time. It's a two-hour live session online, so you can join from anywhere.
How much does it cost?
£180 + VAT (£216 including VAT). Or get it free when you book the 2027 Season Ticket, which is £300 + VAT until Friday 18 December 2026.
Who is this masterclass for?
B2B marketing managers and executives, social media marketers and ad strategists, business owners who sell to professional audiences, and agencies running LinkedIn campaigns for clients.
Do I need to have run LinkedIn Ads before?
No. It works whether you're new to LinkedIn Campaign Manager or want better results from campaigns you're already running. Just bring your goals and your questions.
What will the masterclass cover?
Setting up campaigns in Campaign Manager, targeting by job title, company and industry, choosing between Single Image, Carousel, Video and InMail ads, budgeting and bidding, writing ads people act on, retargeting with Matched Audiences, and measuring results so you can keep improving them.
How do I get this masterclass free with the 2027 Season Ticket?
Book the Social Media Season Ticket 2027 by Wednesday 18 November and we'll add this masterclass and our YouTube for Business masterclass on Thursday 3 December at no extra cost. Book your Season Ticket through Eventbrite and we'll email you your places for both 2026 sessions.
What's included in the 2027 Season Ticket?
All 12 of our live 2027 masterclasses on Zoom, one Tuesday a month from 1–2pm, starting on 12 January. You also get the recording after each session and priority access to our monthly Social Media Marketing Updates. It's £300 + VAT if you book by Friday 18 December 2026, then £495 + VAT. Booked one at a time, the 12 masterclasses would cost £1,188 + VAT.
What if I book the Season Ticket after 18 November?
You'll still get the YouTube for Business masterclass free if you book by Wednesday 2 December. The LinkedIn masterclass will have taken place by then, but you'll get all 12 masterclasses in 2027 and the early bird price until 18 December.
Can I get a VAT invoice?
Yes. Eventbrite sends your receipt straight away. If your finance team needs a full VAT invoice, email hello@avocadosocial.com.
Can I book for my team?
Yes, choose one ticket per person at checkout, for this masterclass or the Season Ticket. For larger teams, email us and we'll help you get set up. If you'd like this session run just for your team, see the options below.
Bring Alison to your team or event
Run this session for your team
Any of our workshops and masterclasses can be built around your team's platforms, sector and experience, then delivered online or at your offices. Everyone hears the same advice at the same time, which makes it easier to act on.
Talk it through with RichClient Services & Operations DirectorBook Alison to speak
Keynotes, panels, fireside chats and training, in person or online. Alison has been speaking at conferences, workshops and webinars for 15 years.
“Her sessions are always among the first to fill, regularly drawing standing-room-only audiences and it's easy to see why.”
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Contact Us
0845 544 3963
hello@avocadosocial.com