Meta’s Edits Gets a Desktop Version Meta’s video editing app, Edits, is getting a desktop version. Until now it’s been phone-only, which made it tricky to fit into a proper content workflow if you do most of your work at a computer. The desktop...
Instagram Tests 90-Minute Videos Instagram is testing videos of up to 90 minutes. The new format is called Features, and it’s built for longer, horizontal content: podcasts, interviews, comedy and full-length shows. Alongside it, Instagram is testing Clips as...
Instagram Lets You Boost Lives You can now boost an Instagram Live straight from the app. Instagram has added a Boost option to the livestream composer, so turning your Live into an ad takes a couple of taps rather than a trip to Ads Manager. How it works: Tap Boost...
Meta Adds New AI Ad Tools Meta announced a raft of new AI tools for advertisers at Advertising Week in October. The headlines sound big, but most of these tools are still being tested, so it’s worth knowing what you can actually use today. Here’s...
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