Instagram Lets You Boost Lives

You can now boost an Instagram Live straight from the app. Instagram has added a Boost option to the livestream composer, so turning your Live into an ad takes a couple of taps rather than a trip to Ads Manager.

How it works:

• Tap Boost in the livestream composer before you go live, or schedule the boost in advance. Instagram recommends setting it up at least two hours before you start, to avoid delivery delays.
• Pick your own audience or go with Instagram’s suggested one.
• Your Live becomes the ad, and it can appear in Feed, Stories and Reels.
• The ad runs while you’re broadcasting, pulling new viewers into the stream in real time.

You could already promote a Live through Ads Manager, so the ability itself isn’t new. What’s changed is the speed. Putting a small budget behind a product launch, a live Q&A or a live shopping event is now a much easier decision to make.

Instagram hasn’t said whether this is a full rollout or which countries have it yet. Open your livestream composer to check whether Boost is showing for you.