AI Avatars in Social Selling: How to Use Them Without Losing Trust in 2026 In 2026, AI avatars are no longer a gimmick. They’re a serious part of social selling strategies, used by over 60% of brands in some capacity. Virtual influencers like @lilmiquela and @kyraonig...
Founder-Led Brands Are Thriving in 2026: Here’s Why Audiences Trust Real People Over Logos In 2026, audiences are asking for something different. They want transparency. They want real people. And they want to hear directly from the humans behind the brands they...
The Great Advertising Automation: Why Creative Will Define Paid Social in 2026 Paid advertising is changing, and quickly. In our Social Media Trends for 2026 webinar, one of the most important shifts we discussed was The Great Advertising Automation. Across Meta,...
Search Everywhere Optimisation: Why SEO in 2026 Goes Far Beyond Google One of my favourite marketing phrases to emerge this year is Search Everywhere Optimisation. It perfectly captures what’s happening to SEO right now. Search hasn’t disappeared, but it has expanded....
AI Content Overload: What Marketers Need to Know About “AI Slop” in 2026 The AI revolution promised creativity at scale, but in 2026, we’re seeing a downside. In our Social Media Trends for 2026 webinar, we explored one of the most concerning shifts: AI content...
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