LinkedIn has just revealed some genuinely useful tips on what the algorithm favours right now, for both individuals and businesses. Here’s the checklist.

Aim for two to three posts a week, that’s the minimum to build visibility and trust on the platform. Lead with your most important information and keywords in the first line, both for readability and because LinkedIn now builds post URLs from those opening words (which matters for showing up in AI tools like ChatGPT and Perplexity). Prioritise educational value over self-promotion, and try framing posts as a question and answer to spark discussion in the comments.

If you’re stuck for ideas, share timely insights on reports or industry news, or summarise a longer piece of content. Mix in the occasional longer-form article too, LLMs favour these. And a few things to avoid: hashtags in your first line, vague file names on PDF carousels, and simply resharing other people’s posts instead of creating your own version.

Watch the short video below, taken from our August 2026 social media marketing update, for the full breakdown.