When is Instagram’s New Edits App Available?

Instagram’s much-anticipated Edits app is on the way, but when can we expect to get our hands on it? While originally slated for a March 2025 release, Instagram has now pushed the expected launch date to 30th April 2025. Here’s everything you need to know about the upcoming video editing tool and why marketers are so excited about it.

What is Instagram’s Edits App?

Instagram’s new Edits app is set to be a free third-party video editing tool, designed to make creating content easier and more efficient. The app will allow users to organise and manage multiple clips and projects in one place, streamlining the editing process without cluttering up Instagram drafts.

Key Features

• Cutouts Feature – A brand-new tool allowing creators to remove and manipulate elements within their videos.
• Project Management – Enables users to save and edit multiple projects, making video creation smoother.
• ‘Made with Edits’ Label – A new tag appearing on Reels edited within the app, hinting that early-access users are currently testing it.

When will the Edits App be Available?

Instagram initially announced a March 2025 release, but the timeline has now shifted to 30th April 2025. While delays are always possible, this new date gives creators something to look forward to.

Will Instagram Penalise Content Edited with Third-Party Apps?

A common concern among content creators is whether Instagram deprioritises videos edited outside of its own platform. However, Instagram’s head has confirmed that content will not be penalised for being created in other apps. That means using tools like CapCut, Canva, or even the new Edits app won’t negatively impact reach or engagement.

That said, Instagram does downrank videos that contain watermarks from other platforms, such as TikTok. So, if you want to maximise reach, be sure to remove any logos before uploading your content.

Why Marketers are Excited

The Edits app will be completely free, potentially saving creators money on subscriptions to tools like CapCut and Canva. While it may not entirely replace premium editing software, it offers a cost-effective alternative for quick, high-quality edits directly optimised for Instagram.

With the April 2025 launch date approaching, we’ll be keeping a close eye on further updates. If you’re a content creator, this could be a game-changer for your workflow!