Twitter & Pinterest Founders Launch New App ‘Tangle’ as an Antidote to Social Media

If you’re always asking “what’s the next big thing in social?”, this one’s worth your attention. Twitter and Pinterest founders launch new app Tangle, positioning it as a direct antidote to modern social media, and it taps straight into growing concerns around digital wellbeing, burnout and mindless scrolling.

The app was unveiled as part of a wider conversation about how social platforms should evolve in 2026, and it already feels very different from what we’re used to.

Who’s Behind Tangle?

Tangle has been created by Biz Stone, one of the original founders of Twitter, alongside Evan Sharp, co-founder of Pinterest.

That alone makes this launch interesting. Both founders were involved in platforms that shaped how we share, scroll and consume content online, and now they’re building something that intentionally steps away from those mechanics.

What Is Tangle?

Tangle is described as “a social network for living more on purpose.”

Rather than encouraging endless posting, likes and follower growth, Tangle focuses on:

• Intentional living

• Personal goals

• Mutual support

• Small, trusted communities

It’s currently invite-only, with a waitlist available, a familiar launch approach we’ve seen before with platforms like Bluesky.

How Tangle Works (So Far)

Instead of traditional social posts, Tangle is built around reflection and intention.

Key features include:

• Sharing personal goals or intentions with a small group of friends

• Tracking how your days actually unfold

• Encouraging support rather than performance

One particularly interesting feature is a daily morning notification asking users:
“What is your intention for today?”

That prompt alone signals a very different relationship with technology.

Why This Feels Familiar, But Different

There are a few subtle throwbacks here:

• Early Twitter’s “What’s on your mind?” prompt

• The daily alert concept popularised by BeReal

• Pinterest’s original focus on inspiration rather than attention

But Tangle deliberately keeps communities small and personal. This isn’t about reach, virality or influence. It’s about accountability and connection.

Why Tangle Matters in 2026

The launch of Tangle reflects a much bigger shift we’re seeing right now.

Users are:

• Feeling overwhelmed by algorithm-driven feeds

• Losing trust in mass social platforms

• Actively seeking more meaningful digital experiences

In that context, it’s no surprise that Twitter and Pinterest founders launch new app ideas focused on wellbeing rather than engagement metrics.

Tangle has even described itself as an antidote to the “devastation wrought by social media” which is a bold statement from people who helped build it.

Is This the Future of Social Media?

It’s still very early days, but the concept fits neatly into 2026 trends:

• Smaller communities over mass audiences

• Purpose-driven platforms

• Less scrolling, more intention

• Human connection over performance

Whether Tangle becomes mainstream or remains niche, it’s a strong signal that social media as we know it is being questioned, even by its creators.

Final Thoughts

I’m genuinely curious to see where Tangle goes.

Given the people behind it and the growing demand for calmer, more meaningful digital spaces, it feels like a product built with real care and responsibility. It may not replace mainstream social platforms, but it could absolutely influence where things head next.

And of course, we’ll keep you posted as it evolves.