The Top 5 Social Media Questions We’re Being Asked Right Now

As part of our latest social media update, we hosted a live Ask Me Anything to tackle the questions we’ve been hearing most often from our community. From content creation tips to platform updates, there was a lot to cover.

Here are the top 5 questions that came up, and our answers to give you practical insights for your social media strategy.

1. What’s the best practice for choosing music? Do trending songs work best?

This is one of the most common questions we get, and it’s a good one. 

The short answer: yes, trending music can help, but it will not make you go viral alone. 

A trending track can give your video an initial boost in visibility, but it won’t make up for weak content. The real key is still creating engaging, high quality content that keeps viewers watching. Music is just one piece of the puzzle. So, how do you actually find trending sounds?

Spend Time in The Apps

The best way to spot trends is to scroll through your feeds and pay attention to sounds you see repeatedly. On Instagram, check out the Reels tab and the Explore page and save any sounds you like.  

Look for Trending Labels

• On Instagram, trending audio is marked with an upward arrow. 
• On TikTok, you’ll see the world ‘Popular’ in red. 

Check Libraries

Both Instagram and TikTok have searchable music libraries. TikTok even offers curated playlists like ‘TikTok Viral’ and ‘TikTok Biz’ for business accounts. 

Watch Licensing Restrictions

If a song isn’t available for your account type, it will be greyed or give you an error. Luckily, both platforms provide plenty of business-friendly options to choose from. 

The bottom line is – you should use trending audio when you can, but definitely don’t rely on it alone. It works best when paired with strong, engaging content. 

2. How do you incorporate trends into your content?

A couple of years ago, trends were the go-to strategy for going viral on social media. But today things look a little different. Whilst trends can be useful, relying on them too heavily, or using them without though, can sometimes do more harm than good for your brand.

Be Strategic 

Jumping on every trend can definitely feel tempting, but if the trend doesn’t align with your brand’s values, purpose, or audience, it risks coming across as tone-deaf. For example, we recently saw brands jumping on the viral Coldplay meme tied to a CEO cheating scandal. While some of the content was humorous, many viewers felt it was inappropriate and insensitive to the family. For those brands, the short-term attention may have damaged long-term credibility.

Short-Lived vs. Evergreen Trends

Not all trends are created equal. Some disappear in a week, while others have been around for years or resurface regularly.

• Short-lived trends (like the recent narrator voiceover trend) can work for a quick burst of engagement, but it’s best practice to put your own unique spin on them, and timing is key.
• Evergreen formats (like POV) allow for more flexibility and branding. These trends stick around longer and can be reshaped to fit your brand voice.

Focus on Purpose

Before using a trend, consider your goal:

• Viewers and engagement in the moment? A trend could work well.
• Driving sales, building trust, or long-term growth? Trends may not be the right tool, and valuable content will have more impact.

Make It Recognisably Yours 

Your audience should connect the content to you, not just the trend itself. Ask yourself whether your content is instantly recognisably you. 

UK retailers like Currys and Waitrose do this well by filming employees in uniform, on-location in their stores, making the content both trend-driven and distinctively their own. 

Don’t Forget Social Listening 

Finally, carry out regular social listening. If audiences start voicing fatigue or negativity around a trend, it’s best to avoid it. Nothing turns people off faster than feeling like they’re watching the hundredth version of the same meme or trend. 

3. What are WhatsApp channels and how do I use them?

Think of WhatsApp channels as a broadcast feed, not a group chat. Followers can opt in to receive updates from you, but they can’t message back in the same way they would in a group. That makes WhatsApp channels less overwhelming (no hundreds of unread messages!) and more like a focused newsfeed.

A WhatsApp channel can reach an unlimited number of followers, and it’s perfect for one-way communication like:

• Daily alerts or tips
• Exclusive updates or announcements
• School, education, or publisher communications
• Brand newsletters in a more instant, engaging format

Key Features of WhatsApp Channels 

• One-way communication: You control the updates, but followers can react with emojis.
• Polls available: Great for quick feedback and community engagement.
• Up to 16 admins: Multiple team members can manage the channel.
• Easy sharing: Each channel has a unique link you can promote via email, social media, or your website.

Why Should Brands Pay Attention? 

The most compelling reason is open rate. On average:

• Email has about a 20% open rate.
• WhatsApp messages boast a staggering 98% open rate (Meta, 2025).

That means your updates are almost guaranteed to be seen, making WhatsApp a powerful tool for ensuring your content doesn’t get lost in the noise.

4. Any tips on encouraging employees to post and engage with brand content on LinkedIn?

Employee advocacy on LinkedIn is one of the most effective ways to boost your brand’s reach, but getting your team involved can be tricky. Many employees hesitate to post about their workplace because they’re unsure of the ‘rules’, or they simply don’t know where to start. 

With the right strategy, you can make it easier and even enjoyable for them to participate. 

Here are four practical Tips for Boosting Employee Engagement on LinkedIn 

Use LinkedIn’s ‘Notify Employees’ Feature

If you’re a page admin, you can use the three dots menu on a company post to select ‘notify employees’. This triggers a notification so your team knows about new content and can like, comment, or share it. However, do note that this feature is limited to once per day, per admin.

Create a Weekly Email

A simple but effective tactic is to send a weekly internal email highlighting the best company posts and employee shoutouts. Consider including: 

• Post of the week
• Employee spotlights for those who actively engage in 
• Direct links to content that needs more visibility 

This not only drives more activity, but also encourages friendly competition and recognition. 

Offer Training and Guidelines

A lot of hesitation comes from uncertainty about crossing lines or saying the wrong thing online. By offering short training sessions you can: 

• Provide clear positing guidelines
• Explain what types of content are valuable 
• Boost confidence so employees feel comfortable representing the company

 Celebrate Employee Contributions

When employees create strong LinkedIn posts, recognise them! Share their content from the company page or engage directly with comments. Acknowledging their efforts publicly reinforces the behaviour and encourages others to join in. 

5. What are your time saving tips for creating content?

One of the biggest challenges we hear, especially from freelancers and small business owners, is the feeling that creating content takes too much time. The truth is, good content can take time, but there are several time-saving strategies that can help you produce quality posts efficiently without burning out. 

Templates

Tools like Canva make it easy to design reusable graphics for LinkedIn Carousels, Instagram posts, and even Reels. Once you’ve set up a few branded templates in your colours, fonts, and style, you can simply swap out the text and images each week. 

This keeps your content consistent and professional without having to start from scratch each time. 

Dedicate Time to Planning and Scheduling 

A content calendar sounds like a no brainer, but we’ve all been there where we are scrambling to find something to post. Planning ahead as much as possible means you’re not panicking last minute, and scheduling your posts ensures your content goes live automatically, so you can focus on other priorities. 

By batching your ideas and scheduling them in advance, you create a smoother, stress-free workflow. 

Focus on Consistency, Not Volume 

A common question is: “How many times should I post a week?”. While platforms like LinkedIn and Instagram might reward posting 3-4 times per week, there’s no hard minimum. What matters most is consistency. 

It’s far better to post twice a week, every week for three months than to post daily for two weeks and then disappear. Regular, reliable content builds trust and keeps you visible in your audience’s feeds. 

Batch Create Content

If you struggle with time, try batching your content creation. Instead of filming or designing one post at a time, set aside an hour to record three short videos or design a couple week’s worth of carousels.

Keep it Simple

Not every piece of content has to be an elaborate Reel or a perfectly polished design. Often, the most engaging posts are those that are simple, authentic, and straight to the point. Share a quick tip, repurpose a client question, or even post a behind the scenes photo from your day. This content is easy to grab and doesn’t require lots of editing. 

Final Thoughts

Whether you’re navigating trending audio, testing out WhatsApp Channels, or just trying to keep your content consistent, these are the real questions marketers are asking right now, and I hope the answers give you a boost of clarity and confidence.