The Massive Growth of WhatsApp & How Businesses Are Using It

When you think of social media platforms, WhatsApp might not be the first one that comes to mind. After all, it’s primarily seen as a messaging app. But here’s the thing, WhatsApp is now the most used social platform in the UK, surpassing even Facebook.

With over 3 billion monthly active users worldwide, WhatsApp’s growth is impossible to ignore. If you’re not yet using WhatsApp for your business, now is the time to seriously consider it.

Is WhatsApp Really a Social Media Platform?

Yes! Owned by Meta, WhatsApp has quietly evolved into a powerful communication channel for brands and creators. Unlike other platforms, WhatsApp offers incredible open rates. Far higher than email!

Let’s be honest: how often do you ignore an email versus how often you ignore a WhatsApp message? Exactly.

 The Stats Behind WhatsApp’s Growth

• 3+ billion monthly users globally

• The most used social platform in the UK

• Recently launched its long-awaited iPad app

• Highest open rates across all messaging services

• Outpacing platforms like Facebook and Instagram for message visibility and engagement

Although an Apple Watch app hasn’t launched yet, we’re willing to bet that’s next on Meta’s roadmap.

WhatsApp Channels: The New Opportunity for Brands

One of the most exciting features right now is WhatsApp Channels—a new way for businesses to send content directly to subscribers.

Here’s how it works:

• Users can follow verified channels in the app, like Netflix, Warner Brothers, or the Met Office

• You, as a business, can create your own channel with a name, logo, and description

• Share your unique channel link to invite subscribers

• Only you (and your admins) can post—no replies, no spam, just streamlined updates

• You can post content, collect reactions, and even create polls for followers

Unlike groups, channels are one-way broadcasts, making them perfect for:

• Event reminders

• Product launches

• Exclusive offers

• Behind-the-scenes updates

• Quick feedback polls

You can even assign up to 16 admins to help manage your channel.

Real-World Examples of WhatsApp Channels in Action

Several high-profile organisations are already using WhatsApp Channels effectively:

• Netflix: Sends content previews and release reminders

• The Met Office: Shares weather warnings and updates

• Warner Brothers: Uses it to announce trailers and film launches

• Free Soul & Kaya the Label: Growing DTC brands building close-knit communities via WhatsApp

And we’re even considering launching an Avocado Social channel – would you subscribe?

Why your Business Should Pay Attention

If you’re a business that:

• Needs to reach people with daily or weekly updates

• Wants to reward loyal customers or subscribers

• Is launching a new product or event

• Wants to build a private, engaged community… then WhatsApp Channels could be your new favourite tool.

Just keep in mind: to get that blue verification tick, you’ll need to go through a Meta rep, as there’s no open verification process yet. (We expect this will change soon.)

Final Thoughts

WhatsApp has quietly become one of the most powerful tools in digital marketing. With the launch of Channels and its ever-expanding user base, it’s an ideal platform to communicate directly and effectively with your audience, without the noise of traditional social media.