Social Media Terms and Conditions – Free Template

Social Media Terms and Conditions – Free T’s & C’s Template (UK)

If you’re planning to run a social media competition or giveaway, having clear and compliant Terms and Conditions isn’t optional, it’s essential. The moment you ask people to “enter for a chance to win”, you’re operating within a legally regulated framework governed by UK consumer law, data protection rules, and platform-specific policies.

A well-written set of competition Terms and Conditions sets out exactly who can enter, how to enter, key dates, prize details, and how the winner will be chosen. This protects your business legally, reduces disputes, and gives participants a clear reference point if they have questions. In short: it builds trust and keeps your promotion running smoothly.

To meet best practice (and platform requirements), your Terms and Conditions should be clearly accessible before anyone enters. The easiest way to do this is by hosting them on a dedicated page on your website and linking to them from your social media posts, Stories, captions or bio links.

Below, you’ll find a free, editable social media competition Terms and Conditions template, suitable for UK-based brands running promotions on platforms such as Instagram, Facebook, TikTok, X (Twitter) and LinkedIn.

Last updated: January 2026

Social Media Competition Terms and Conditions

1. The Promoter
   The promoter is [Company Name Ltd] (company number [number]), whose registered office is [registered address].
2. Eligibility
   The competition is open to residents of the United Kingdom aged [X] years or over, except employees of [Company Name], their close relatives, or anyone otherwise connected with the organisation or judging of the competition.
3. No purchase necessary
   There is no entry fee and no purchase is required to enter this competition.
4. Acceptance of terms
   By entering this competition, an entrant confirms their agreement to be bound by these Terms and Conditions.
5. How to enter
   The competition can be entered via [URL or platform instructions].
   This promotion is run on [Instagram / Facebook / TikTok / X (Twitter) / LinkedIn – delete as applicable].
6. Entry limits
   Only one entry per person is permitted. Multiple entries from the same person will be disqualified.
7. Opening and closing dates
   The competition opens on [date] and closes at [time] on [date]. Entries received after this time will not be accepted.
8. No responsibility for entries not received
   The promoter accepts no responsibility for entries that are lost, delayed, incomplete or not received for any reason.
9. Competition rules
   To enter the competition, entrants must:
   [Clearly explain the steps to enter in plain English]
10. Right to amend or cancel
    The promoter reserves the right to cancel, suspend or amend the competition and these Terms and Conditions without notice where it becomes necessary to do so due to circumstances outside the promoter’s control or any breach of applicable law or regulation.
11. Prize details
    The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party.
12. The prize
    The prize is [describe prize clearly].
    No cash or alternative prizes will be offered. The prize is non-transferable and subject to availability. The promoter reserves the right to substitute the prize with one of equal or greater value if necessary.
13. Winner selection
    The winner will be chosen [at random / by judging panel / by public vote – delete as applicable] from all valid entries received.
    The odds of winning depend on the number of valid entries received.
14. Winner notification
    The winner will be notified via [email / direct message] within [X] days of the closing date.
    The promoter will only ever contact the winner via [official account/email name].
    If the winner does not respond within [X] days, the promoter reserves the right to select an alternative winner.
15. Prize delivery
    The promoter will contact the winner to arrange delivery or collection of the prize.
16. Final decision
    The promoter’s decision in all matters relating to the competition is final and no correspondence will be entered into.
17. Governing law
    The competition and these Terms and Conditions are governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
18. Data protection
    Any personal data provided by entrants will be used solely for the purposes of administering this competition and in accordance with UK data protection legislation, including the UK GDPR.
    For further information, please see our Privacy Policy at [Privacy Policy URL].
19. Publicity
    The winner agrees to the use of their name and image in any publicity material related to the competition, without additional compensation, unless prohibited by law.
20. Winner details
    The winner’s name will be available [X] days after the closing date by emailing [contact email].
21. Platform disclaimer
    This promotion is in no way sponsored, endorsed, administered by, or associated with Meta (Facebook or Instagram), TikTok, X (Twitter), LinkedIn, or any other social network.
22. Scam awareness
    The promoter will never ask for payment, bank details or login information in order to claim a prize. Entrants should be aware of fake accounts and report any suspicious activity directly to the relevant social media platform.
23. Influencer disclosures (if applicable)
    Where this competition is promoted by influencers or content creators, all promotional content will be clearly identified as advertising in line with Advertising Standards Authority guidelines.

Optional additional clauses (use only if relevant)

• Entrants must be following [@CompanyName] on [platform] at the time of entry and winner selection.
• The promoter reserves the right to verify the eligibility of entrants.
• The competition may be withdrawn or amended at any time without notice where necessary.