New Pin Your Own Comment Feature on Instagram

Instagram has rolled out a small but mighty update: you can now pin your own comment on your post.

As Instagram CEO Adam Mosseri explained, pinned comments help you shape the conversation on your post. Until now, you could only pin other people’s comments. This change gives creators and brands a simple way to add timely context, direct traffic, and keep discussions on track.

Below I’ll show quick wins, how to use the feature, and ways to fold it into your day-to-day social media workflow.

Why pinning your own comment matters

• Clarity first: Add an official note, update, or correction at the top of the thread.

• Frictionless CTAs: Point viewers to your link in bio, a guide, or a signup with zero scrolling.

• Crisis-light: Calm confusion fast when details evolve after publishing.

• Evergreen value: Turn a good post into a useful resource by pinning FAQs or extra tips.

Smart use cases 

• Competitions & giveaways – “Competition now closed. Winner: @handle. Thanks for entering!”
• Timely updates – “Stock now replenished. UK orders ship next day.” or “Venue change: webinar moved to 3pm BST. Link in bio.”
• Clear calls to action – “Want the full checklist? Download via the link in bio → ‘Free Resources’.”
• FAQ fast answers – “Q: Do you work internationally? A: Yes, UK/EU/US. Book a discovery call via our site.”
• Corrections & context – “Update: Instagram clarified this rolls out in phases. We’ll share when the UK is live.”
• Series navigation – “This is part 3/5. See parts 1–2 in yesterday’s posts; part 4 drops tomorrow.”

How to pin your own comment

• Post your content as usual.
• Comment on your post with the update, CTA, or FAQ.
• Long-press your comment (or tap the ••• next to it).
• Tap Pin. Your comment will jump to the top of the thread.
• Need to adjust? Unpin and pin a new comment anytime.

Pro tip: Draft the comment while you’re scheduling the post, so you can pin it within the first minute of publishing.

Writing the perfect pinned comment

Keep it short, useful, and unmistakably “official”.

• Lead with value: One sentence that answers the burning question.

• One clear action: “Download”, “Book”, “RSVP”, or “Learn more”.

• Light formatting: Emojis and line breaks help scanning.

• Keep it current: If details change, update the pinned comment rather than editing the caption no one re-reads.

Template examples

• “Tickets live now → link in bio (‘Events’). Early-bird ends Friday.”

• “Update (9 Oct): Feature rolling out in phases. We’ll post when UK is live.”

• “FAQ: Replays? Yes, 7-day access sent by email after the session.”

Workflow ideas for teams

• Add a “Pinned Comment” field to your content calendar.

• Pre-approve pinned text alongside the caption to speed up publishing.

• Create a bank of reusable pinned CTAs (events, lead magnets, product drops).

• Assign ownership: Who pins within 60 seconds of posting? Who updates if facts change?

Measurement: did it help?

Pinned comments won’t show separate analytics, but you can infer impact:

• Watch saves & shares (strong signals you answered a key question).

• Track link clicks (use UTM tags on the destination page referenced in the pin).

• Monitor DM volume (good pinned FAQs should reduce repeated questions).

• Check sentiment in replies (fewer “Where’s the link?” style comments).

FAQs

Can I pin more than one comment?
Instagram lets you pin multiple comments. But keep it tidy, one is usually enough.

Should I pin my comment or a great customer review?
Do both thoughtfully. Pin your comment first for clarity, then rotate a standout testimonial later.

Will pinning a comment boost reach?
Not directly. It boosts user experience, which supports engagement quality, and that can help performance overall.