LinkedIn’s Moves Towards Creator Monetisation with New Video Ad Placements

There’s a quiet revolution happening on LinkedIn, and it’s all about creator monetisation.

If you’re a content creator or brand looking to leverage video more strategically on LinkedIn, the platform’s latest move is a game-changer.

What Is LinkedIn’s “Brand Link” and Why Does It Matter?

LinkedIn has just introduced Brand Link, an upgraded version of its previous ad product, “Wire.” This new feature allows brands to place video ads before content created by premium influencers, think of it like YouTube’s pre-roll ads but tailored to the professional sphere.

It’s part of a wider shift: LinkedIn is taking creator content seriously and offering new ways to incentivise video creation and monetisation.

Which Creators Are Involved?

This pilot is currently being tested with top voices such as:

• Steven Bartlett

• Rebecca Minkoff

• Gary Vaynerchuk

• Guy Raz

• Shelley Zalis

These influencers now have video ads running before their content, and they receive a share of the revenue. It’s a smart move that mirrors platforms like YouTube and positions LinkedIn as a serious space for video-first content.

Why Should Brands Pay Attention?

Video views on LinkedIn are up 36% year-on-year, and this format is especially powerful for:

• B2B brand awareness

• Targeted campaigns tied to niche communities

• Aligning your message with trusted industry voices

With Brand Link, marketers can target audiences more effectively, especially those engaging with thought leadership content.

What Does This Mean for Creators?

If you’re a creator on LinkedIn, this could become a new revenue stream. By producing engaging video content, you open the door to being selected for ad placements and earning from your influence.

Now’s the time to think:

• Are you publishing video regularly?

• Are you optimising for vertical formats?

• Could your audience benefit from more dynamic visual content?

Should You Be Using LinkedIn Video in 2025?

Absolutely. Whether you’re a brand or creator, LinkedIn’s investment in video means it’s no longer optional, it’s essential. And with monetisation on the table, there’s every incentive to show up more boldly.