LinkedIn Video Updates 2025 – What Marketers Need to Know

LinkedIn has been making big moves in the world of video content. If you’ve noticed more videos in your feed lately, you’re not imagining things. Video uploads on LinkedIn have jumped by 36% year-on-year, and video creation has doubled!

With LinkedIn’s new “Videos For You” carousel and a full-screen vertical video experience, the platform is shifting towards a more engaging and immersive content format. Here are LinkedIn Video Updates 2025 and how to make the most of them.

LinkedIn’s Surge in Video Content

According to LinkedIn’s latest stats:
📈 36% increase in video uploads compared to last year.
🎥 100% increase in video creation on the platform.
📱 Vertical video is dominating—the platform is prioritising this format in its new features.

This shift follows Microsoft’s latest earnings report. The report revealed that LinkedIn’s revenue grew by 9%, and Premium subscriptions now generate over £2 billion annually. Both personal and company page premium memberships are on the rise.

The “Videos For You” Carousel

LinkedIn is rolling out its own version of a personalised video feed called “Videos For You.” This carousel is now available on desktop and mobile. It allows users to discover content from creators and businesses they aren’t yet connected with. This makes it easier than ever to reach a wider audience.

How to Get Your Videos Featured:

✅ Upload vertical video content—only vertical videos appear in the carousel.
✅ Post regularly to increase visibility.
✅ Engage with your audience to boost your chances of being recommended.

LinkedIn’s Full-Screen Video Experience

Taking inspiration from TikTok and Instagram Reels, LinkedIn is introducing a full-screen video design to make content more immersive. When users click on a video, they can now:
🔹 Swipe through related videos seamlessly.
🔹 Click on a creator’s name to view their profile, headline, and past videos.
🔹 Easily follow creators with a prominent “Follow” button within the video player.

For businesses and creators, this means video content is becoming the best way to grow your LinkedIn presence.

New LinkedIn Video Analytics

LinkedIn is also rolling out enhanced video analytics, making it easier to track performance. Key insights include:
📊 Average watch time – Understand how long viewers are engaging with your content.
📊 Video discovery insights – See where your videos are being found.
📊 Follower growth tracking – Measure the impact of your videos on audience growth.

Final Thoughts

LinkedIn’s shift towards video-first content is a huge opportunity for brands and professionals alike. If you want to maximise your reach, now is the time to embrace vertical video, leverage LinkedIn’s video discovery features, and track your performance with the new analytics tools.

With LinkedIn Video updates 2025, those who adapt early will have the biggest advantage. Start experimenting with LinkedIn video today and position yourself ahead of the competition!