LinkedIn Video Gets a Boost with CapCut Integration: What Marketers Need to Know

LinkedIn is doubling down on video and there’s now a much easier way to get your content onto the platform. The latest update? CapCut, one of the most popular video editing apps, now integrates directly with LinkedIn.

This means you can create and edit your video in CapCut and share it to LinkedIn in just two taps. No exporting, no extra steps, just streamlined video publishing that saves time and makes video content creation far more accessible.

As someone who works closely with brands looking to elevate their presence on LinkedIn, this is an exciting move and one you’ll definitely want to keep on your radar.

Why This CapCut + LinkedIn Integration Matters

The update was shared by Laxman Somasundaram, LinkedIn’s Senior Director of Product, who explained that not only is this integration about ease of use, but it also allows your videos to surface in LinkedIn’s trending video topics. Videos shared from CapCut will now carry a small label, “Made with CapCut”, and be eligible for extra reach within relevant trends.

Let’s be honest, video is no longer a nice-to-have on LinkedIn. It’s a core part of any content strategy, and LinkedIn knows it. This new feature is a clear signal that they’re investing heavily in making video creation simpler and more effective for creators, brands, and businesses alike.

Does Using CapCut Affect Your Reach?

One of the big concerns many marketers have is whether using a third-party app like CapCut might limit your content’s reach.

The answer? No.

LinkedIn confirmed that using CapCut does not negatively impact your video distribution. The platform’s algorithm continues to focus on matching the right content to the right professionals, regardless of which app you used to create it. This is reassuring news and opens up more flexibility for creators who prefer external editing tools.

Why Video on LinkedIn Is Booming

LinkedIn has revealed that video is now the fastest-growing content format on the platform. In fact:

• Video creation is growing 1.6x faster than all other content types combined

• Users who post videos see 3x growth in followers

• In the U.S., video views in the dedicated video tab are up by 40%

• Users are spending 2.2x more time watching videos on LinkedIn

With numbers like that, it’s no wonder LinkedIn is investing more into making video work better for creators and brands.

Tips to Make Your LinkedIn Videos Stand Out

Based on LinkedIn’s latest findings, here are the three things top-performing videos consistently include:

1. Short On-Screen Text Hooks – Grab attention in the first few seconds with a snappy, relevant line of text.
2. Burnt-In Captions – Many viewers watch without sound, so adding clear, readable captions ensures accessibility and engagement.
3. Visual Variety – Use scene changes, B-roll footage, and motion graphics to keep your viewer’s attention.

And yes, you can do all of this within CapCut. It’s never been easier to create professional-quality content without needing a full editing team.

What This Means for Marketers in 2026

As we head into 2026, it’s clear that video will play an even bigger role on LinkedIn. If you’re not already experimenting with video, now is the time to start.

Start small. Use templates. Repurpose existing blog or podcast content into short, visual stories. Try tools like CapCut or Veed to speed up your editing process and get used to creating video regularly.

And remember, consistency is more important than perfection. The more you practise and test, the more you’ll learn about what your audience responds to.

Final Thoughts: Stay Ahead of the LinkedIn Video Wave

This integration is a small change that could have a big impact on how brands and creators engage with their LinkedIn audience. Whether you’re a freelancer, marketer, or business leader, start embracing video now.

Let’s recap:

• CapCut now exports directly to LinkedIn.

• Your videos won’t be penalised for being edited in third-party apps.

• LinkedIn is seeing exponential video growth. Don’t get left behind.