LinkedIn tests a new Network tab
LinkedIn is testing a Network tab that shows only posts from people you’re connected with or follow. It’s a test, not a confirmed feature.
Some users are seeing two feeds on mobile: For You and Network. The Network tab sits alongside the main feed and shows no suggested content from strangers. LinkedIn’s chief product officer said the aim is to help people stay in touch with their actual network and encourage more genuine conversation between real people.
The bigger picture
LinkedIn is making a big effort to tackle two problems frustrating its users: engagement pods, where fake comments are left on your content, and the flood of AI-generated posts. One recent stat suggests over 70% of LinkedIn posts are now written using AI. LinkedIn clearly wants more original thought and more real people.
What to do next
If you’re reviewing your LinkedIn strategy, ask yourself how you can create content that’s so human, distinct and original it simply couldn’t have been written by AI.