Instagram’s New Text for Reels Covers – What You Need to Know

Instagram has quietly rolled out a new feature for Reels covers—you can now add text directly within the app! While it seems like a small update, it’s actually a huge time-saver for content creators and marketers looking to boost engagement.

Previously, you could only select a thumbnail from your video or upload a custom cover image from your camera roll. Now, you can add eye-catching text straight from Instagram’s editing area, making it easier to highlight key messages, improve visibility, and attract more viewers to your Reels.

Let’s explore how this update works and why it matters.

Why Reels Covers Matter

Your Reels cover is the first thing people see when they visit your profile. A strong, well-designed cover can:

✔️ Increase clicks and views
✔️ Make your profile look more polished and organised
✔️ Highlight key content to attract your target audience

With built-in text options, you can now create more engaging Reels covers—without needing external tools like Canva.

How to Add Text to Your Instagram Reels Cover

1️⃣ Create or upload your Reel as usual.
2️⃣ Go to the ‘Cover’ section in the editing area.
3️⃣ Choose a thumbnail from your video or upload a custom image.
4️⃣ Use Instagram’s built-in text tool to add a title or description.
5️⃣ Customise with native fonts (Note: If you want to use your own fonts, you’ll still need to design them externally and upload the cover separately).
6️⃣ Publish your Reel!

Why This Feature is a Game-Changer

💡 Saves time – No need to switch between editing apps.
💡 Boosts engagement – Clear, bold text can make your Reels more clickable.
💡 Keeps branding consistent – Add text overlays in seconds, maintaining a cohesive look.

Final Thoughts

Instagram’s new text for Reels covers feature is a simple but effective tool that makes content creation even easier. If you’re looking to increase views and make your Reels stand out, start using this feature today!