Instagram’s New Series Feature: How to Build a Binge-Worthy Content Series

Instagram is currently testing a Series feature, similar to what TikTok already offers. It lets you group related videos together so viewers can move from one to the next, saved neatly under their own tab on your profile, much like the “watch next” approach used by Netflix, Prime and YouTube.

We’re already seeing brands use this in different ways. Some, like The Newt with its “Newt Minute”, use a consistent branded format without numbering episodes. Others number theirs explicitly, episode 12, part 28, and so on, which helps signal to viewers that there’s more to come back for. Frequency doesn’t seem to matter much either; some series appear weekly, others more ad hoc.

If you’ve got a recurring theme or format in your content, now’s a good time to think about turning it into a proper series.

Watch the short video below, taken from our August 2026 social media marketing update, for real examples.

Not sure what your signature series should be? Our Growth Strategy Sprint gives you a focused session and a clear set of actions to take away.