Instagram Carousel Analytics: How to See Which Frames Get the Most Likes

Instagram has officially launched a new analytics feature for carousel posts, allowing creators and businesses to see exactly how many likes each frame in a carousel receives. This is a fantastic tool for content strategy, offering deeper insights into how audiences engage with your posts.

Why This Matters for Your Social Media Strategy

Previously, Instagram didn’t provide detailed data on individual carousel slides. Engagement was shown for the post as a whole, leaving creators unsure which slides were resonating most with their audience. Now, with frame-by-frame analytics, you can:

• Identify the most engaging content within a carousel.
• Understand which slide tells your story most effectively.
• Refine your content strategy based on audience preferences.

For example, sometimes the second or third slide might outperform the first, revealing what truly captures your audience’s attention.

How to Use Instagram Carousel Analytics

1. Check Post Insights: Navigate to your carousel post and open the Insights section.
2. View Likes Per Slide: The analytics will break down likes per frame, giving you a clear picture of engagement.
3. Adjust Future Content: Use this data to optimise your storytelling, experiment with content types, and improve carousel performance.

This new feature offers valuable learnings for marketers and creators looking to maximise engagement and understand audience behaviour at a granular level.

Key Takeaways

• Carousel posts can now be analysed slide by slide for likes.
• Insights help you understand which content resonates most.
• Optimise your storytelling by learning from audience engagement patterns.

Instagram continues to provide more in-depth insights for content creators, making it easier than ever to craft compelling, audience-focused posts.

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