TikTok Marketing Masterclass delivered by Alison Battisby of Avocado Social

Thursday, 16 July – 3-5pm (UK time)

TIKTOK MARKETING MASTERCLASS: GROW YOUR BRAND WITH CONFIDENCE

TikTok is no longer a platform reserved for dance trends and Gen Z. It’s a powerful discovery engine and growth channel for small businesses, creators, and marketers.

With over 1.5 billion users and a content-hungry algorithm, TikTok is giving small brands a chance to compete at scale. But with constant updates, emerging formats, and AI content tools flooding the market, how can you confidently stand out and drive results?

In this hands-on 2-hour live workshop, social media strategist Alison Battisby will guide you through exactly how to use TikTok to grow your business. You’ll learn how to plan a sustainable content strategy, research trends, film and edit short-form videos using AI tools, and boost discoverability using TikTok SEO.

Whether you’re a small business owner, freelancer or content creator, this session is designed to help you grow with purpose, using efficient, creative, and AI-enhanced methods that save time and deliver results.

What You’ll Learn

How to set up and optimise your TikTok Business profile for credibility and clicks
What to post (even if you hate being on camera!) and how to find inspiration using AI and TikTok’s Creative Center
The essentials of TikTok SEO and using AI tools to identify high-impact keywords
How to create high-performing short-form videos using apps like CapCut, Canva and AI caption generators
Planning a simple content calendar using batching, templates, and AI-assisted idea prompts
How to build an engaged community using replies, storytelling and comment-based content
What metrics to track, and when to consider scaling with TikTok Ads or Spark Ads

Who This Workshop Is For

Small business owners, founders and solopreneurs
Marketing managers and digital content creators
Freelancers, consultants and coaches
Anyone managing social media accounts looking to grow their TikTok presence in 2026

No experience needed, just a willingness to learn, explore and show up creatively.

PLANNING A SOCIAL MEDIA EVENT?

Are you looking for a social media speaker for your workshop or conference?

Alison is an excellent speaker who’s delivered hundreds of short talks over the last 15 years, for the likes of BBC, Meta, Digital Marketing Institute, American Marketing Association, Montgomery Group, Enterprise Nation and many others.

Get in touch to learn how we can add value to your conference or event.

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