Thursday, 15 October – 3-5pm (UK time) 

TIKTOK ADVERTISING MADE EASY: CAMPAIGNS THAT CONVERT 

TikTok is one of the fastest-growing advertising platforms in the world, but launching your first campaign can feel overwhelming.

In this hands-on, 2-hour live workshop, social media strategist Alison Battisby will walk you through how to confidently create TikTok ad campaigns that convert viewers into customers, even if you’re just getting started.

Whether you’re new to TikTok Ads or you’ve boosted a few posts but want better results, this session will help you make sense of the platform, simplify your strategy, and start getting real returns on your ad spend.

We’ll cover everything you need to know to create high-performing campaigns, from setting goals and choosing ad formats to writing compelling copy, targeting the right audience, and tracking results.

What You’ll Learn

• How to set up your TikTok Ads Manager and connect your Pixel
• The best ad formats to use (and when to use them)
• How to create scroll-stopping videos that feel native, not salesy
• Budgeting and targeting strategies that actually work
• How to understand your ad metrics and improve performance over time
• Tools like TikTok Creative Center and CapCut to create great content fast

Who Should Attend?

• Small business owners and marketing managers new to TikTok Ads
• Social media managers who want to expand into paid media
• Creators or freelancers running campaigns for clients
• Anyone who’s boosted posts and now wants to do it properly