TikTok’s Rise as a Search Engine (and Why Search Ads Matter) TikTok isn’t just an entertainment platform; it’s a search engine. A new report from World Advertising Research Center (WARC), in partnership with TikTok, shows a decisive shift in how people discover...
Thursday, 16 July – 3-5pm (UK time) TIKTOK MARKETING MASTERCLASS: GROW YOUR BRAND WITH CONFIDENCE TikTok is no longer a platform reserved for dance trends and Gen Z. It’s a powerful discovery engine and growth channel for small businesses, creators, and...
Should You Repost TikToks to YouTube Shorts? Here’s What You Need to Know If you’re active on TikTok and YouTube, you might be wondering: Should I repurpose my TikToks as YouTube Shorts? YouTube Shorts, designed for short, vertical videos, can be a powerful tool to...
The Latest on TikTok in the US: What Marketers Need to Know TikTok has become a cornerstone of social media marketing, but recent developments in the US have left many marketers wondering about its future. Here’s a breakdown of what’s happened and what it means...
TikTok’s New App ‘Whee’: A New Wave of Authentic Photo Sharing for Gen Z In an exciting development, in June, TikTok unveiled a new app, Whee, which is currently in the testing phase and not yet available in the UK. The app, intriguingly named Whee, shares its name...
Recent Comments