Thursday, 16 July – 3-5pm (UK time) TIKTOK MARKETING MASTERCLASS: GROW YOUR BRAND WITH CONFIDENCE TikTok is no longer a platform reserved for dance trends and Gen Z. It’s a powerful discovery engine and growth channel for small businesses, creators, and...
Almost Half of US Consumers Now Use TikTok as a Search Engine TikTok is increasingly being used as a search engine rather than just a social media platform. For several years, marketers have been observing a shift in how younger audiences search for information...
TikTok Shop Could Become a Top 3 Global Retailer TikTok Shop is quickly becoming one of the most talked-about developments in social commerce. New research suggests the platform could grow into one of the world’s largest retailers within the next few years. If these...
TikTok Launches Local Feed to Highlight Nearby Content TikTok has introduced a new Local Feed designed to help users discover nearby content, events and businesses. The feature is aimed at making TikTok more useful for local discovery, allowing users to explore what...
TikTok Sees Strong Growth as Instagram Organic Reach Declines If you’ve felt that Instagram reach is getting harder, you’re not imagining it. Recent benchmark data suggests that TikTok is now outperforming Instagram in both follower growth and engagement, while...
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