Almost Half of US Consumers Now Use TikTok as a Search Engine TikTok is increasingly being used as a search engine rather than just a social media platform. For several years, marketers have been observing a shift in how younger audiences search for information...
TikTok’s Rise as a Search Engine (and Why Search Ads Matter) TikTok isn’t just an entertainment platform; it’s a search engine. A new report from World Advertising Research Center (WARC), in partnership with TikTok, shows a decisive shift in how people discover...
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