SPRING FAIR 2024
RESULTS
The Spring Fair was a major success, generating a buzz among exhibitors and securing extensive positive trade press. Survey feedback from the event showed:
92% of attendees would recommend the programme to colleagues or friends.
88% found the topics highly relevant to their business.
Comments from attendees included:
“Very informative and up-to-date. Engaging speaker.”
“Everything about it was great. Enlightening, easy to understand. Loved it.”
THE STORY
The Spring Fair is one of the UK’s largest retail trade events, held at the NEC in Birmingham, bringing together industry leaders, trendsetters, and innovators.
In February 2024, Avocado Social Founder, Alison Battisby, was invited to deliver a keynote session on the latest in social media marketing for retail, titled Social Boost 2024: Your Brand’s Social Media Masterclass.
THE BRIEF
As social media evolves rapidly, retailers must stay ahead of trends to maintain audience engagement and drive business growth.
Alison was tasked with equipping attendees with actionable insights on social media strategies that would keep them relevant in a fast-changing landscape.
The session aimed to cover emerging platforms, AI’s impact, content creator partnerships, TikTok strategies, and employer branding through LinkedIn.
THE SOLUTION
Alison’s masterclass provided a high-level yet practical approach to social media in retail, focusing on: AI in Content, Content Creators for Authenticity, TikTok Tactics, and LinkedIn for Employer Branding.
THE IMPACT
The masterclass attracted a packed audience, with an impressive 179% occupancy, resulting in standing room only.
Feedback highlighted the relevance and timeliness of the content, as well as Alison’s engaging and informative style.
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