Tuesday, 27 January – 9.30 – 10.30am (UK time) 

SOCIAL MEDIA TRENDS FOR 2026: WHAT HOSPITALITY BRANDS NEED TO KNOW

Your guests are already using social media differently. Is your brand keeping up?

Social platforms are evolving faster than ever, and hospitality brands that don’t adapt will lose customers to competitors who do. This isn’t about keeping up with trends for the sake of it. It’s about staying visible where your guests are actually looking.

Join Alison Battisby, founder of Avocado Social, for a focused 60-minute session on the strategies that will separate thriving hospitality brands from struggling ones in 2026.

What you’ll walk away with:

✓ AI content strategies that save time while increasing engagement
✓ Social search optimisation tactics to ensure your hotel or restaurant actually gets found
✓ Creator partnership frameworks that drive measurable bookings, not just likes
✓ Short-form video approaches proven to convert viewers into paying guests
✓ Smart paid advertising techniques that maximise ROI on limited budgets

What we’ll cover:

Social Media Stats & Insights for 2026

Explore the latest data, user trends, and platform shifts to understand where attention is going – and why it matters.

Emerging Content Trends

Discover what types of content are set to go viral, which formats are taking off, and how to bring your brand story to life in fresh, engaging ways.

Influencer Marketing & Creator Collaboration

Understand how influencer marketing is evolving – and how to find, brief and collaborate with creators more effectively.

Algorithm Changes & Platform Updates

Unpack the latest updates across Instagram, LinkedIn, TikTok, and more – plus what they mean for your organic and paid strategy.

Best-in-Class Brand Examples

Be inspired by early adopters already making the most of new trends – with examples from B2B and B2C industries.

Tools & Tactics for 2026

Walk away with tools, templates and tactics you can use right away to future-proof your content and campaigns.

Who should attend: Social media managers, marketing directors, hotel GMs, restaurant owners, and anyone responsible for filling rooms or tables through digital channels.

This is practical strategy, tailored specifically for hospitality brands competing in a crowded market.

Date: Tuesday, 27 January 2026
Time: 9.30 – 10.30am
Location: Live online – join from anywhere
Cost: FREE