Thursday, 22 January – 3-5pm (UK time) 

BUILD YOUR SOCIAL MEDIA STRATEGY FOR 2026 

Start the year with a clear, confident plan for your social media success in 2026.

Join Alison Battisby, social media strategist and founder of Avocado Social, for a practical and inspiring 2-hour workshop designed to help you build a tailored social media strategy for the year ahead. Whether you’re managing multiple platforms, running a small business, or supporting clients, this session will give you the clarity and tools you need to set strong foundations for 2026.

The social media landscape is evolving fast, from AI-powered content tools to new algorithm updates, platform features, and shifting user behaviour. So it’s more important than ever to start the year with a strategy that reflects what’s actually working right now.

What You’ll Learn:

Define Clear Objectives for 2026
Set meaningful goals that align with your wider business aims, whether you’re looking to grow awareness, increase engagement, or boost conversions.

Audit Your Current Performance
Review your 2025 activity and identify areas to improve using insights, benchmarks, and AI powered analysis tools.

Choose the Right Platforms for Your Audience
Explore the latest updates across Instagram, TikTok, LinkedIn, Threads, Facebook, and YouTube and how to choose where to focus in 2026.

Build a Strategic Content Calendar
Plan ahead with an intelligent content calendar that reflects your campaigns, launches, and seasonal opportunities, while integrating AI tools to save time.

Embrace AI in Content Creation
Learn how to use AI tools to generate ideas, repurpose content, create visuals, write captions, and streamline your workflow.

Spot the Latest Trends & Formats
Discover which content types (short-form video, carousels, memes, UGC) are performing best right now, and how to adapt them for your brand.

Set KPIs That Actually Matter
Track what matters using metrics that align with your goals. We’ll simplify performance tracking and show you how to measure success without overwhelm.

Streamline Your Social Media Workflow
Explore top scheduling, collaboration, and automation tools to stay organised and consistent.

You’ll Receive:

• A downloadable Social Media Strategy Planning Template
• Editable KPI Tracker (Google Sheet or Excel)
• 2026 Content Calendar sample
• Platform Trends Summary (B2B and B2C insights)
• Access to the session recording for 30 days

Who This Workshop Is For:

This workshop is perfect for:

• Small business owners planning their 2026 marketing
• Social media managers and content creators
• Marketing professionals creating annual strategies
• Freelancers and consultants supporting clients with planning
• Anyone looking to get organised and ahead of the game this year

No previous training is required – just bring your ideas, your questions, and your ambition to make 2026 your best year yet on social media.