Awareness Days provide a great reason for brands to engage their social media audiences. Talking about your business, products, or services related to a relevant awareness day hashtag provides a great opportunity to align with online discussions.
By planning ahead and scheduling campaigns around Awareness Days you can really boost your brand’s online visibility.
The key is to only engage with what’s relevant to your brand and your audience.
Consider using content (photos, videos, graphics etc) and links to increase engagement, and competitions to increase visibility.
With this in mind, here is a summary of some of the key Awareness Days, and their respective Hashtag(s) taking place in May 2020.
|1st May||#MayDay #InternationalWorkersDay #LabourDay||Known as May Day / International Workers’ Day / Labour Day, 1st May is a celebration of labourers and the working classes that is promoted by the international labour movement.|
|#WorldTunaDay @WorldTunaDay||The United Nations established World Tuna Day to raise awareness about the importance of tuna and to promote more sustainable fishing practices.|
|#WorldNakedGardeningDay #WNGD||On the first Saturday of May gardeners are encouraged to shed their clothes and tend their gardens as nature intended.|
|#WorldPressFreedomDay #WPFD||Every year, 3rd May is a date which celebrates the fundamental principles of press freedom, to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession.|
|#WorldLaughterDay #LaughterDay||Celebrated since 1998, World Laughter Day is an annual event celebrated to raise awareness about laughter and its many healing benefits.|
|#StarWarsDay #MayThe4thBeWithYou||“May the fourth be with you” – Star Wars Day, celebrates George Lucas’s Star Wars media franchise.|
|#FirefightersDay #InternationalFireFightersDay||International Firefighters’ Day is observed each year on 4th May. On this date you are invited to remember the past firefighters who have died while serving our community or dedicated their lives to protecting the safety of us all.|
|5th May||#CincodeMayo #cincodemayoparty #cincodemayobaby #cincodemayo2020||Often mistaken for Mexican Independence Day, Cinco de Mayo actually commemorates the Mexican Army’s victory over the French Empire at the Battle of Puebla, on May 5, 1862. Today the date has become associated with the celebration of Mexican-American culture, and Mexican culture globally!|
|#AsthmaAwareness||World Asthma Day is an annual event organized by the Global Initiative for Asthma to improve asthma awareness and care around the world.|
|#MyAfricanHeritage #ShareOurHeritage||African World Heritage Day is a day declared by UNESCO to celebrate the cultural and natural heritage of Africa.|
|6th May||#NoDietDay||International No Diet Day is celebrated on 6th May every year.|
|7th May||#BuddhaDay||Vesak, or Buddha Day, is celebrated worldwide every year on the day of the full moon in May. The festival commemorates the birth, enlightenment, and death of Gautama Buddha. The date changes annually.|
|8th May||#BankHoliday||This year marks the 75th anniversary of VE Day. The event will be marked by a three-day international celebration that will take place from 8th May to 10th May 2020.|
|#EuropeDay||Europe Day held on 9 May every year celebrates peace and unity in Europe.|
|#PlanetFairTrade #FairTradeDay @WFTO_FairTrade||World Fair Trade Day takes place on 09th May 2020. Organised by the World Fair Trade Organisation, the aim of the day is to celebrate Fair Trade and encourage the public to, where possible, choose Fair Trade goods, becoming fair and ethical consumers.|
|11th May||#NationalVegetarianWeek||National Vegetarian Week is all about enjoying delicious, plant-based food. This year, it runs from 11-17th May.|
Eat What You Want Day
|#EatWhatYouWantDay||Somewhat ironically, Eat What You Want Day falls on the same day as the start of National Vegetarian Week in 2020. The day was created by Thomas and Ruth Roy to help people break away from the frustrating health and diet trends of our times, if for only one day, and just let go and enjoy life a little.|
|12th May||#InternationalNursesDay #VoiceToLead||International Nurses Day is observed on 12th May, commemorating Florence Nightingale’s birth in 1820. This day honors and notes the multitude of contributions that nurses make to society.|
|13th May||#hummusday||13th May is when thousands of people around the world celebrate their love for hummus. Consume, share, celebrate, and profess your love for this special food. This year marks the 8th official International Hummus Day.|
|15th May||#dayoffamilies||The International Day of Families is observed on the 15th of May every year. The Day was proclaimed by the UN General Assembly in 1993 and reflects the importance the international community attaches to families.|
|16th May||#WorldWhiskeyDay @WorldWhiskeyDay||Founded in 2012, World Whisky Day is an annual celebration that takes place on the third Saturday of May each year.|
|17th May||#WTISD||The purpose of World Telecommunication and Information Society Day is to help raise awareness of the possibilities that the use of ICT can bring to societies and economies.|
|18th May||#MuseumDay||International Museum Day is an international day held annually on or around 18 May, coordinated by the International Council of Museums. The event highlights a specific theme which changes every year to reflect the basis of the international museum community’s preoccupations.|
|20th May||#WorldBeeDay||World Bee Day is celebrated on May 20. The purpose of the international day is to acknowledge the role of bees and other pollinators for the world’s ecosystem.|
|#WorldDayForCulturalDiversity||Held annually on 21st May, the World Day for Cultural Diversity for Dialogue and Development is a United Nations–sanctioned international holiday for the promotion of diversity issues.|
|#InternationalTeaDay #TeaDay||2020 marks the first International Tea Day, which was only announced by the UN in 2019.|
|22nd May||#BiodiversityDay||The International Day for Biological Diversity (or World Biodiversity Day) is a United Nations–sanctioned international day for the promotion of biodiversity issues|
|#WorldGothDay||World Goth Day celebrates everything “Goth” – not sure how goths feel about this celebration…|
|23rd May||#WorldTurtleDay #Shellebrate||World Turtle Day brings attention to, and increase knowledge of turtles and tortoises, and encourage human action to help them survive and thrive.|
Spring Bank Holiday (UK)
|#BankHoliday||A public holiday in the UK.|
|#BBQWeek #NationalBBQWeek @NationalBBQWeek||National BBQ Week runs from 25th to 31st May with the aim of helping to increase overall BBQ activity and making people Better BBQ’ers.|
|#BTF2020||British Tomato Fortnight celebrates Britain’s favourite home grown crop, the tomato! @britishtomatoes will be sharing information, mouthwatering recipes and running events as part of the celebration. The event runs until 7th June.|
|#GeekPrideDay||Geek Pride Day is an initiative to promote geek culture, celebrated annually on May 25.|
|28th May||#WorldHungerDay @WorldHungerDay||World Hunger Day is an initiative by The Hunger Project which draws attention to the issues of hungry and poverty.|
National Biscuit Day
|#NationalBiscuitDay||National Biscuit Day Celbrates the Uks love for this timeless snack.|
|#ProtectingPeace||The International Day of United Nations Peacekeepers, 29 May, offers a chance to pay tribute to the uniformed and civilians personnel’s invaluable contribution to the work of the Organization and to honour more than 3,800 peacekeepers who have lost their lives serving under the UN flag since 1948|
World No Tobacco Day
|#WNTD #WorldNoTobaccoDay #NoTobacco||Every year, on 31 May, the World Health Organization (WHO) and global partners celebrate World No Tobacco Day (WNTD). The annual campaign is an opportunity to raise awareness on the harmful and deadly effects of tobacco use and second-hand smoke exposure, and to discourage the use of tobacco in any form.|
Check out our blog for information about awareness days taking place during the rest of 2020, or stay on top of all of the upcoming social media news and best practice by joining the Avocado Social Media Hub.